Howard Becker and the term moral entrepreneur

Howard Becker and the term moral entrepreneur Howard Becker is hailed as the founder of modern labeling theory. He also developed the term moral entrepreneur to describe persons in power who campaign to have certain deviant behavior outlawed (Becker, 1963). He claims that many laws are established for such purposes, and that behavior that is defined as criminal is dynamic and changes throughout time. Therefore, the actual criminal behavior is irrelevant to the theory. What really matters is which outlaws are arrested and processed by the criminal justice system (Becker, 1963). As a result of the belief that personal and societal factors do not contribute to motivations for criminal behavior there has been little study of the criminal him/herself and the aforesaid factors. As one might expect, this aspect of Labeling Theory is still being debated. There is one exception to this belief, however most labeling theorists claim that the system is biased toward the lower class, which constitutes the overwhelming majority of arrests and convictions within the American criminal justice system (Wellford, 1975).   This Labeling Theory, found in  Outsiders: Studies in the Sociology of Deviance  (1963), is perhaps his most important and influential contribution to sociology. Influenced by Cooleys  looking-glass self, Meads theories on the internalization of the self, and Lemerts  social constructionism, Becker explains that deviance is based on the reactions and responses of others to an individuals acts. The label of deviant is applied to an individual when others observe their behavior and react to it by labeling that person as deviant. No particular act is inherently deviant until a group with socially powerful statuses or positions label it as such (Becker, 1963). This theoretical approach to deviance has influenced criminology, gender, sexuality and identity research.   This work became the manifesto of the labeling theory movement among sociologists. In his opening, Becker writes: social groups create deviance by making rules whose infraction creates deviance, and by applying those roles to particular people and labeling them as outsiders. From this point of view, deviance is  not  a quality of the act the person commits, but rather a consequence of the application by other of rules and sanctions to an offender. The deviant is one to whom that label has been successfully applied; deviant behavior is behavior that people so label.[8] While society uses the stigmatic label to justify its condemnation, the deviant actor uses it to justify his actions. He wrote: To put a complex argument in a few words: instead of the deviant motives leading to the deviant behavior, it is the other way around, the deviant behavior in time produces the deviant motivation.[9] INFLUENCES Beckers theory evolved during a period of social and political power struggle that was amplified within the world of the college campus (Pfohl 1994). Liberal political movements were embraced by many of the college students and faculty in America (Pfohl 1994). Howard Becker harnessed this liberal influence and adjusted Lemerts labeling theory and its symbolic interaction theoretical background. The labeling theory outlined in Outsiders is recognized as the prevailing social reaction approach by Lemert as well as most other sociologists (www.sonoma.edu ). Beckers approach has its roots in the symbolic interaction foundation of Cooley and Mead, and the labeling influences of Tannenbaum and Lemert.  Ã‚   Charles Cooleys  Human Nature and the Social Order  (1902) examines the personal perception of oneself through studies of children and their imaginary friends. Cooley develops the theoretical concept of the looking glass self, a type of imaginary sociability (Cooley 1902). People imagine the view of themselves through the eyes of others in their social circles and form judgements of themselves based on these imaginary observations (Cooley 1902). The main idea of the looking glass self is that people define themselves according to societys perception of them (www.d.umn.edu  ). Cooleys ideas, coupled with the works of Mead, are very important to labeling theory and its approach to a persons acceptance of labels as attached by society. George Meads theory is less concerned with the micro-level focus on the deviant and more concerned with the macro-level process of separating the conventional and the condemned (Pfohl 1994). In  Mind, Self, and Society  (1934), Mead describes the perception of self as formed within the context of social process (Wright 1984). The self is the product of the minds perception of social symbols and interactions (www.d.umn.edu  ). The self exists in objective reality and is then internalized into the conscious (Wright 1984). The idea of shifting the focus away from the individual deviant and looking at how social structure affects the separation of those persons considered unconventional has a great influence on how Becker approaches labeling theory. Social Pathology  (1951) outlines Edwin Lemerts approach to what many consider the original version of labeling theory. Lemert, unhappy with theories that take the concept of deviance for granted, focuses on the social construction of deviance (Lemert 1951). Lemert (1951) describes deviance as the product societys reaction to an act and the affixing of a deviant label on the actor.  Social Pathology  details the concepts of primary and secondary deviance. According to Lemert (1951), primary deviance is the initial incidence of an act causing an authority figure to label the actor deviant. This initial labeling of a deviant act will remain primary as long as the actor can rationalize or deal with the process as a function of a socially acceptable role (Lemert 1951). If the labeled deviant reacts to this process by accepting the deviant label, and further entrenches his/herself in deviant behavior, this is referred to as secondary deviance (Lemert 1951). Lemert considers the caus es of primary deviance as fluid, and only important to researchers concerned with specific social problems at a certain time. In the years following  Social Pathology, Lemert argues for the decriminalization of victimless crimes, advocates pre-trial diversion programs, and has backed away labeling determinism (Wright 1984). BECKERS LABELLING THEORY Howard Beckers approach to the labeling of deviance, as described in  Outsiders: Studies in the Sociology of Deviance  (1963), views deviance as the creation of social groups and not the quality of some act or behavior. Becker (1963) criticizes other theories of deviance for accepting the existence of deviance and by doing so, accept the values of the majority within the social group. According to Becker (1963), studying the act of the individual is unimportant because deviance is simply rule breaking behavior that is labeled deviant by persons in positions of power. The rule breaking behavior is constant, the labeling of the behavior varies (Becker 1963). Becker (1963) describes rules as the reflection of certain social norms held by the majority of a society, whether formal or informal. Enforced rules, the focus of Beckers (1963) approach, are applied differentially and usually facilitate certain favorable consequences for those who apply the label. In short, members of the rul e-making society may label rule breaking behavior deviant depending on the degree of reaction over time (Becker 1963). Becker (1963) views those people that are likely to engage in rule breaking behavior as essentially different than members of the rule-making or rule-abiding society. Those persons who are prone to rule-breaking behavior see themselves as morally at odds with those members of the rule-abiding society (Becker 1963). Becker (1963) uses the term outsider to describe a labeled rule-breaker or deviant that accepts the label attached to them and view themselves as different from mainstream society. Deviants may consider themselves more outside than others similarly labeled (Becker 1963). Deviant outsiders might view those rule making or abiding members of society as being the outsiders of their social group (Becker 1963). The final step in the creation of a career delinquent involves the movement of a rule breaker into a deviant subculture (Becker 1963). The affiliation of the labeled deviant with an organized provides the person with moral support and a self-justifying rationale (Becker 1963). Becker (1963) describes how those involved in an organized crime may learn new forms of deviance through differential association. Becker (1963) also focuses on those in positions of power and authority that make and enforce the rules. Rules are created by a moral entrepreneur, a person that takes the initiative to crusade for a rule that would right a society evil (Becker 1963). The moral entrepreneurs motive may be to elevate the social status of those members of society below him/her (Becker 1963). The success of the crusade may lead to the entrepreneur to become a professional rule creator (Becker 1963). Becker (1963) states that the success of each moral crusade brings along with it a new group of outsiders, and a new responsibility of an enforcement agency. According to Becker (1963), the enforcement of societys rules is an enterprising act. The enforcement of a rule occurs when those that want a rule enforced, usually to some sort of gain to their personal interests, bring the rule infraction to the attention of the public (Becker 1963). The rule infraction, brought to the attention of those in positions of authority, is dealt with punitively by the entrepreneur (Becker 1963). The enforcement of the rule may involve the mediation of conflicts between many different interest groups by those in positions of power (Becker 1963). The enforcers themselves may have a moral crusade to stop crime, but most engage in the process strictly as a part of their occupation (Becker 1963). Rule enforcers use the process of formal enforcement to satisfy two major interests, the justification of their occupation and the winning of respect from the people he/she patrols (Becker 1963). The enforcer is armed with a great deal of discretion and may use his/h er power to label an innocent person in order to gain respect (Becker 1963). The misuse of labeling powers by enforcers may create a deviant out of a person who otherwise would not be prone to rule breaking behavior (Becker 1963). Beckers work pays particular attention to the way society reacts to people with criminal labels. He proposes that this label becomes a persons master status, meaning that this is a constant label, affecting and over-riding how others will view them. The status people use to identify and classify a person will always be that of a criminal. Any other statuses a person occupies are no longer heeded. A person could be a parent,  employee, spouse, etc., but the first and major status that will come to mind to other people and themselves is that of the criminal (Becker, 1963).   Beckers  Outsiders  (1963) uses two cases to illustrate his approach to labeling theory. Becker (1963) analyzes the history of marijuana laws in the United States and how individuals progress into the recreational use of the drug. Becker (1963) chooses to analyze marijuana because the progression of use can be observed. The first time user of marijuana finds the experience as somewhat unpleasant, but as the user imitates peers he/she learns to perceive the effects of marijuana as enjoyable (Becker 1963). Becker (1963) identifies three stages of marijuana use: the beginner, the occasional user, and the regular user. The three self-explanatory categories of marijuana users can be manipulated through the use of social controls (Becker 1963). Control of the marijuana supply has both positive and negative effects (Becker 1963). A diminished supply of marijuana may lead to a decreased use of the drug among some people, but it may also drive a user to associate with an organized group of deviants to obtain marijuana (Becker 1963). Becker (1963) believes that while control of marijuana supply is an important social control, it does not deter use. The best way to deter a user is to control his/her individual moral view of marijuana use. A marihuana user is labelled to be deviant as it contravenes the rules and norms of the society. Becker researched on marihuana users and used it in supporting his  labelling theory  . Becker notes that this deviant behaviour is based on the given kind of behaviour as an end product of a sequence of social experiences during which the person acquires a comprehension of the meaning of the behaviour, the perceptions and judgements of objects and situations, all of which makes the activity possible and desirable. An individual will only be able to use marihuana for pleasure if he goes through a process of learning to conceive of it as an object where he is able to recognise the effects and connect them with drug use; to inhale in a way that produce real upshot; and learning to enjoy the sensation he comprehends. Once the ability to achieve enjoyment is acquired, he will continue to use it. (continuing usage of the marihuana is the secondary deviant) Considerations of morality and ap propriateness, occasioned by the rejoinder of society, may hamper and impede use, but use persists to be a possibility in terms of the notion of the drug. The act will only be impossible when the ability to achieve the enjoyment is vanished, through a revolutionize of users conception of the drug occasioned by certain kind of experience with it. Becker (1963) uses a participant observation study of the lives of Chicago dance musicians to illustrate the social life of a deviant subculture. Although dance musicians as a group are law-abiding, their unconventional lifestyles lead them to feel as outsiders (Becker 1963). Becker (1963) describes how being a dance musician involves a change in attitudes and opinions in order to conform to the subculture. The culture of the dance musician is rich in its own language and gestures (Becker 1963). Many of the dance musicians live a conventional family life during the day and change into their role as musician at night (Becker 1963). Another aspect of labelling theory in which Becker outlines as problematic, is the concept of morality. He questions a situation where the researchers sympathies should lie. He contemplates on whether one should side with the underdog or simply judge criminal behaviour as inherently wrong? He stresses the sociological difficulty of this decision. He claims that the researcher, whether taking either side, will be accused of taking a one-sided and distorted view, but how is it possible to see the situation from both sides simultaneously (Becker, 1963)? Despite many contributions, the evaluation of labelling theorists is normally considered with an excessive amount of criticism. Becker concludes  Outsiders  (1963) by emphasizing the need for empirical research of his approach to labeling theory. Social scientists produced a vast amount of literature in response to Beckers request. Much of the research involving labeling theory directly reflects Beckers approach, while others use Becker (1963) as a foundation for theory development. APPLICATION Gideon Fishman tests Beckers labeling theory by studying a sample of midwestern juvenile delinquents (Friday and Stewart 1977). Fishmans research design measures negative self-perception and whether this self-perception affects future delinquency (Friday and Stewart 1977). The results of Fishmans study show that secondary deviance is not universal and individuals react to deviant labels in different ways (Friday and Stewart 1977). A popular application of Beckers labeling theory (1963) is in the area of mental health. Thomas Scheff embraces Beckers approach to labeling and describes how people are labeled mentally ill in order to explain certain rule-breaking behavior that society cant categorize (Holstein 1993;  www.sscf.ucsb.edu  ). Scheff is not concerned with occasional acts of deviance, rather it is the residual or episodic deviance that often falls under the label of mental illness (Wright 1984; Pfohl 1994). People labeled as mentally ill adopt the behaviors of the stereotypical mental patient as portrayed through the mass media (Wright 1984). Scheff argues that those who express the stereotypical behavior of the mentally ill are rewarded by enterprising psychology professionals (Wright 1984; Pfohl 1994). According to Scheff, everybody expresses the popular symptoms of mental illness at some point in their life and labels are attached to those without power (Wright 1984). Scheff provides empirical ev idence in the form of several studies of the process of mental hospital commitment (Holstein 1993; Pfohl 1994; Wright 1983;  www.sscf.ucsb.edu  ). Many social scientists challenge Scheffs arguments on theoretical and empirical grounds. James A. Holstein (1993) attacks Scheffs approach for focusing on the deviant and not the moral entrepreneurs that attach the labels. Florence Ridlon (1988) criticizes Scheffs work for being deterministic and argues for a less causal model to explain mental afflictions such as alcoholism. Walter Gove (1980), an adamant critic of Scheff, believes that Scheff should not dismiss the influence of psychopathological variables on mental illness. Gove (1980) also criticizes Scheffs empirical methodology and operations. Edwin Schur modifies Beckers labeling theory in  Labeling Deviant Behavior  (1971) by shifting some of the focus to the individual deviant. Schur (1971) also theorizes that as persons labeled deviant gain power and organize, they progress in social definition from an uprising, social movement, and civil war to the formation of a mainstream political party. Schur argues in  Labeling Women Deviant  (1983) that women in America are automatically labeled deviant by the male-dominated society. Women accept the deviant label as their master status and limit their life chances (Schur 1983). CRITICISMS Beckers theory of labeling, while maintaining a great deal of popularity today, does encounter several criticisms (Pfohl 1994;  www.mpcc.cc.ne.us  ; Ridlon 1988). Many sociologists view labeling theory as untestable and, by definition, not a true theory (Ridlon 1988). Becker (1963) acknowledges that his labeling theory is a theoretical approach, not a true theory, and that sociologists should attempt to establish empirical tests for his approach. Another major criticism of labeling theory is its failure to explain primary deviance (www.mpcc.cc.ne.us  ). Both Lemert (1951) and Becker (1963) believe that primary deviance is influenced by many different and changing variables and the research of primary deviance causes is futile. Pfohl (1994) details the criticism of many sociologists that labeling theory is causal or deterministic. Becker (1963) qualifies his approach to social reaction theory by stating that some groups of rule-breakers may be able to choose alternative courses of action. Beckers immensely popular views were also subjected to a barrage of criticism, most of it blaming him for neglecting the influence of other biological, genetic effects and personal responsibility. In a later 1973 edition of his work, he answered his critics. He wrote that while sociologists, while dedicated to studying society, are often careful not to look too closely. Instead, he wrote: I prefer to think of what we study as  collective action.  People act, as Mead and Blumer have made clearest,  together. They do what they do with an eye on what others have done, are doing now, and may do in the future. One tries to fit his own line of action into the actions of others, just as each of them likewise adjusts his own developing actions to what he sees and expects others to do.[10] Francis Cullen reported in 1984 that Becker was probably too generous with his critics. After 20 years, his views, far from being supplanted, have been corrected and absorbed into an expanded structuring perspective.[11] From a logical standpoint there are flaws within the main points of labeling theory. Initially the theory states that no acts are inherently criminal (Wellford, 1975). Meaning that acts are only criminal when society has deemed them as such. The implications of this being that criminal law is dynamic and ever-changing, differing from society to society. But if this is true then why are certain acts illegal within the majority of the civilized world? Murder, rape, arson, armed robbery. All these are considered crimes in any society or country one could care to name.   Also the theory claims that for a criminal to be successfully labeled an audience must be present to provide a reaction to the crimes committed. Does this mean that if a murder is committed where the killer has successfully avoided anyones suspicion that the act is then not criminal and the killer will not think of him/herself as such? Its probable that the murderers socialization and/or value system could initialize self-labeling, but the theory clearly states the labeling must come from a 3rd party (Hagan, 1973).   For the sake of argument, if self labeling is possible and a person has obtained a self-initialized criminal master status/label, how do they react to it? Do they become criminals or try to rationalize as stated by Foster, Dinitz, and Reckless (Foster Dinitz Reckless, 1972)?   Beckers  labelling theory  has also drawn to a considerable criticism. One of such is that his  labelling theory  failed to answer the etiological question about  primary deviance, for example: What causes deviance?  Jack Gibbs  pointed out that the theory failed to provide ample answers to three etiological questions: Why does the prevalence of a particular act vary from one population to the next? Why do some persons commit the act while others do not? Why is the act in question considered deviant and criminal in some societies but not in others? This clearly shows that  labelling theory  is mere humanistic-antideterministic or voluntaristic hypothesis only . Then again, recent activists of the theory beginning to shift the  labelling theory  into a more scientific, deterministic one, and this approach is apparent in empirical studies of the  secondary deviance. Instead of describing the process of interaction between labellers and the labelled that leads to   secondary deviance, these revisionists defined, operationalised or measure labelling as a causal variable of secondary deviation.   CONCLUSION Social scientists disagree on the future of labeling theory. Pfohl (1994) recognizes labeling theory as very influential in todays studies of deviance. Some social scientists view labeling theory as declining in importance due to lack of empirical support and a conservative political climate (www.mpcc.cc.ne.us  ). Becker (1963) believes the future of labeling theory lies in the widespread empirical study of deviance and kinds of deviance. Beckers analysis gives us a dynamic account of how a person can be funneled into a deviant career by labeling processes. This is also a compellingly humanistic theory of deviance. We can identify and sympathize with the deviant who has been the victim of labeling processes, even to the extent of realizing that it could happen to any of us. In this and many other respects, Beckers micro-relativistic approach to deviance theory contrasts markedly with normative theories that emphasize in a detached, objective way the fundamental differences between deviants and nondeviants. If Becker makes us understand the  human  implications of reactions to deviance, then he has accomplished one of his major theoretical goals. In attempting to evaluate the contribution of the labelling theorists to the study of the sociology of deviance, it can be said that it depends on how the theory is viewed. If the theory is considered as a theory, with all the achievements and obligations that go with the title, then its flaws are many. Yet if, as Backer suggests, we attempt to consider the theory as it were intended, that is, as a mere way of looking at deviance, then the contribution can be said to be weighty, as it opened up a whole new study of the individual after he has committed an act of deviance. At this point it must be mentioned that labelling theorists do not merely consider the after-effects of the deviant act, as it is sometimes suggested. Becker, for example, considers the individual and how he begins to smoke marijuana. As Schur sums up, labelling theory is not a revolutionary new approach to the analysis of social problems but rather a recording or emphasis of such analysis, a reordering that may hel p us to view deviance and control in a realistic, comprehensive, and sociologically meaningful light. As such, one can conclude that labelling theory continues in its usefulness, as long as deviant behaviour continues to exist.

Recruitment Policy Essay

This policy defines how an organisation intents to do or act when recruiting its employees. It guides management on issues to do with recruitment and ensures that there is consistency in recruitment decisions and procedures. It defines when the recruitment is going to be done and also the source of the candidates for recruitment. The policy also outlines the methods of recruitment and the contents of the job advert. The recruitment policy states the composition of a team of people responsible for the selection of the ideal candidates as well as the selection techniques to be used. This company recruits employees when need arises, that is when there is a job vacancy as a result of resignation, death or growth of the organisation where new positions emerge. The company uses external sources of recruitment such as vocational training centres, the open labour market as well as its competitors. The company uses advertising in the newspaper and employee referrals as its methods of recruitment. The job advert in the newspaper contains the company identification, job summary, key duties, date of assumption of duty, the closing date for applications, the application procedure and the contact details of the organisation. The selection team will consist of the General Manager and the supervisor of the department in which the candidate will be working in as well as senior management. The company will mainly use personality tests and assessment centres as selection tests. The company is an equal opportunity employer and intents to accord equal opportunities to all applicants irrespective of sex, race, creed, or marital status in issues relating to recruitment in accordance with the equal opportunity policy. On issues relating to recruitment, management should use this policy as a guideline so as to ensure consistency and equity in their decisions. Any recruitment decisions which are made without following this policy will be deemed as invalid. This policy applies to all employees and the General Manager is the responsible authority for making sure that it is followed.

The Zen of Listening

Douglas, Susan. (2004). The Zen of Listening, in Listening in  : Radio and the American Imagination (22-39). Minneapolis, University of Minnesota Press. Abstract Radio is examined here as a shaper of generational identities, as a uniting force for the creation of' †imagined communities† or nations, and as a nostalgic device with associational links in our past. In addition, it is portrayed as a powerful aural gadget that stimulates us cognitively not only through our imagination; our creation of images or ideas based on listening, but also through music, which engages us emotionally.Further discussed is a comprehensive history of radio in America and its contrasting relationship with newspapers and literacy, and television and its visual component. This contrast, and the existence of the radio and the ways we listen have important temporally bound characteristics that are important in understanding times, the medium itself and our relationship with it as it becomes engr ained or interwoven into our everyday lives.The text examines the social implications and reasons for being of radio and refers to various scholars who have examined the form and its effects of this revolutionary device which unites listeners through simultaneity of listening and the physical responses listening engenders. Through the physiological, social, cultural, and technological spheres of this medium, it is obvious that it is much more complex than commonly believed, and the text brings to light the ramifications of its introduction into a literary, visual culture, creating a hybrid America  : a conservative, literate society entwined with a traditional, preliterate. ral culture. Word Count  : 230 Keywords  : nostalgia, radio, imagined community, modes of listening, music, ritual Response †With radio, the interior †I† began oscillating with the voices of those never met, never even seen (31). † The permeating qualities of the †voices of rad io† in the minds of listeners is an issue, in my opinion, that clearly implicates radio as a persuasion tool, which is an element of the medium that appears to be neglected in the text.This neglect to fully examine the implications of the medium and the various elements that are quintessential to the formation of a complete and comprehensive understanding of the workings and complexities of radio presents a rudimentary portrait of the form which should definately be corrected. I argue that Susan Douglas presents an incomplete account of the rise of radio in her idealization of the medium and that, like the listener who is †inclined to remember [radio] at its best†, she fails to examine the intention of radio messages and focuses more on the experience of listening to the radio (Douglas, 2004, p. 5). Firstly, with a basis on the above sentence, she idealizes the form and effects of radio by overlooking or barely touching on the idea of the commercial hand that plays a rather large role in the medium, and affects the intentions and motives of the speakers and the content they disclose. Furthermore, the pervasiveness of these voices is cause for concern for listeners as they are prey to subtle influence from these †familiar voices† who infiltrate themselves into the very thoughts of individuals.Susan Douglas' article addresses many ideas that revolve around radio, but does not seem to pay much attention to the commercialization of the medium despite her mentionning that †by the 1930's, with the highly commercialized network system in place, a great majority of these voices—which sought to sound familiar, intimate, and even folksy—represented a centralized consumer-culture (Douglas, 2004, p. 31). ‘ Beyond the idealized concept of the †imagined community† and the positive unity it creates among the listeners, the commercial hand in the medium of radio implies a certain intention in the scale of the medium; one that seeks numbers. Douglas does mention that in an effort to maximize profits, the network and advertisers aimed for the largest possible audience, promoting the medium of radio as a †nation-building technology (Douglas, 2004, p. 24). ‘ This emphasis, however, on the maximization of profits casts doubt on the integrity and the intention of radio. The oscillating voices of †those never met, never even seen† which interact with the inner voice of the listener are tainted by an underlying struggle between social consolidation and betterment, and commercialism. This leads to the need to examine content and intention in radio, and to the need for a critical assessment of this revolutionary device.Secondly, these voices which penetrated our minds, spoken by unknown radio personalities, did more than allow us to free our imagination. In effect, these voices which now interacted with the inner voice of the individual could become subtle influences of ou r ideas, and beliefs without our even knowing. This danger, which I greatly believe is applicable in this mass medium, especially when taking into consideration the novelty of the device in the 1930's, could leave listeners unguarded against potential manipulation or influence.The idea that the voices of the radio speakers have a certain familiar or intimate quality illustrates this desire to identify with the listener, which leaves that latter to fend for himself in the identification of the veracity of messages, and in the intention of the speaker who is trained to please an audience. The various personalities that would speak to the nation through radio—the †politically powerful and the rich, [†¦ ministers, educators, [†¦] comedians, singers and actors†Ã¢â‚¬â€could have various intentions in their speeches; they could seek to sway auditors to favor certain ideologies, to act in certain ways, or could misdirect or misinform listeners (Douglas, 2004, p 31). Furthermore, the ability for radio to adjust to various circumstances of listening makes it even more alarming as it becomes the background music of our daily lives, making these voices that much more likely to become a part of our interior dialogue (Douglas, 2004).In conclusion, as mass media of various sorts—newspapers, television and radio—become national, and all-encompassing, the need for critical analysis of every aspect of each medium becomes necessary to understand the limitations of each, and their intentions. Since there are many underlying motives to every medium, especially commercial or political ones, and since mass media have developed into such huge social entities with powerful nfluence, it is important to think by ourselves, without the implication of unknown others in our reasoning; to question why we believe certain things, and how we came to so as to remain individuals in the mass, and to be able to ward off unwanted influences which may find their way into our subconscious. Word Count  : 782

Computer Industry - 1268 Words

Computer Industry Analysis Laptop prices hit new low Summary: The article Laptop prices hit new lows by Gary McWilliams focuses on the computer industry, and how prices have evolved during past 5 years, specifically 2001-2005. The article reports that the prices of laptop computers have decrease substantially over the past 5 years. The average price for a laptop hit a new low in 2005 of about $1000; a decrease of about $250 from last year, and more than $600 from year 2001. In the past the demand for laptop computers comprised only of businesspeople. Now, college students demand represents a considerable percentage of the total demand for laptop computers. While in the past a laptop computer was considered a luxury, students†¦show more content†¦With a larger scale of production companies are applying better organizational skills to its resources, such as straightforward chain of command, and by this the range where the marginal product is positive would be greatly increased. Similar to improved organization and technique, the learning processes related to production, selling and distribution result in increased efficiency. In industries that are capital and research intensive such as the computer industry, efficiency requires large if not very large-scale operation. For such industries, the main source of scale economies is new product development costs or new, cheaper ways of production costs; spreading those huge costs over an increased number of units result in increased efficiency and in the end lower costs for end users/consumers. AMD and Intel both face tremendous economies of scale. The cost of building the first chip of a new design may in the billions of dollars, if one includes the cost of building the manufacturing facility, and the research and development costs. However, the more chips that are produced of a given design, the lower the average cost. 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Since the 1970’s Apple computers has madeRead MoreEssay on Computer Industry Analysis4083 Words   |  17 PagesDefinition of the Industry The computers and peripherals industry is comprised of manufacturers of personal computers, servers, mainframes and workstations, electronic computer components, various types of peripheral equipment, and ATMs. While many of the major players in this business operate in various sectors of this industry, the primary computers and peripherals industry is defined under the SIC Code 35771. This industry is growing globally due to innovations in technology components and increasedRead MoreComputer Assisted Coding Software For The Healthcare Industry1274 Words   |  6 Pages The healthcare industry has evolved in the technology age from medical devices and advanced surgeries to the implementation of ICD-10 and the electronic health record. Progression is not only inevitable for the healthcare industry but also for society as a whole. This drives the expectation of increased workflow to ensure continuum of care is being met. A major concern that the Health Information Management (HIM) industry facing is the wrongful clinical documentation which contributes to codingRead MoreComputer Systems Design And Related Services Industry908 Words   |  4 PagesMy Industry Report The nearly 200,000 Firms within the Computer Systems Design and Related Services Industry business deal with the writing, modifying, testing and management of computer software to meet the needs of customers. Employees that work in this industry code for large programs, install different types of software, and customize it to each customer s needs (Computer Scientists and Database Administrators). Specifically, Firms within the Industry design and create computer systems thatRead MoreGlobal Computer Hardware Manufacturing Industry1603 Words   |  7 Pagesdesktops and portable computers, there are not many companies that produce ultra-small, portable high definition and secure desktop on cloud access devices. A major treat for the company is that more players might enter the industry with similar products which could lead to further price competition forcing companies to lower their costs which would cause a decline in margins and ultimately profitability. INDUSTRY ANALYSIS The industry in which Dell Wyse competes is the global computer hardware manufacturing