Thursday, October 31, 2019

Sales planning and operations Assignment Example | Topics and Well Written Essays - 2000 words

Sales planning and operations - Assignment Example In such cases, the exhibition becomes beneficial where the company can test the consumer reaction. However, the exhibition also possesses many disadvantages. For instance, it involves the availability of all the staffs for a particular period and so there is no concentration in other fields. Also, exhibitions are found to be very costly for a company. There is a difference between industrial and consumer divisions. Industrial divisions basically deal with industries whereas consumer divisions deal with various retail outlets. Exhibitions like trade fair, canton fair, conference, as well as exhibitions in overseas can be targeted for a luggage company. The conference programme can be quite effective for a luggage company. The conference held between the company and the customers or distributors could help in taking the sales order and enhancing the demand along with brand loyalty. The exhibition is one of the tools frequently used by companies as their communication strategy. It conve ys about the products’ features and advantages of using it. Basically, the exhibition team is managed by an organization among the employees themselves who can conveniently influence the customers and make them understand the product features. Exhibitions would actually be beneficial for the luggage company because customers in today's context require the detailed explanation for the purchase of products like iPads and tablet computers and moreover it would easily influence the customers and solve their queries at once.... The strategies can include channel segmentation and selection of effective channel for the distribution of the product among others (Boone & Kurtz, 2011). Target Marketing is very essential for the introduction of new product in the market. Target market is generally focussed on a specific market where the probability of buying iPads and tablet computers would be more. The term ‘target market’ involves focusing or evaluating various factors like targeting the current customers, analysing the competition, and evaluating the demographic factors. The target market for the luggage company can be people belonging to 18-40 years group. It can also target travellers like leisure traveller, business traveller and adventurous travellers among others (Boone & Kurtz, 2011). The company must evaluate the marketing mix effectively that is to be used for launch or marketing of the new product. The word mix describes the strategies’ combination of price, product, place and promo tion of the products. The company can make pricing strategies depending on the ability and need of the customer and also evaluating the price fixed by the competitor. Different promotional activities like sales promotion, advertising and publicity can be useful in enhancing the growth. The strategies for product will help in building the features according to the customer requirement and similarly, strategies for place would help it in evaluating the place where the probability of purchase would be higher. The company has to make proper decisions on the utilization of the right marketing mix at the right place (Boone & Kurtz, 2011). Promotional mix generally specifies all the techniques or

Tuesday, October 29, 2019

Problem Solving Essay Example | Topics and Well Written Essays - 250 words

Problem Solving - Essay Example Two rooms needed painting; I had problems with the kitchen plumbing and had electrical issues with the lighting in two rooms. A contractor came by and gave me an estimated of $3000 for all three jobs. I needed to find some ideas. A way to save money was to paint the rooms myself with the help of some of my friends. I could look in the yellow pages for the names of some handymen that might give me a lower estimate for the two remaining jobs. In order to raise money to pay the contractor or the handyman I could have a garage sale. I talked to three handymen and one of them gave me an estimate of $1,150. I decided on a date for the garage sale. I raised $650 in the garage sale. I spend $400 on the paint and paint tools. I call my three friends and separated two weekends to paint the rooms. I took out $500 from my savings account. I called the handyman and set a date for the repair work. Instead of $3000 I ended up spending $900 out of pocket expenses and the $650 from the garage sale. R eferences Mindtools.com (2011). The Simplex Process. Retrieved April 29, 2011 from http://www.mindtools.com/pages/article/newCT_10.htm

Sunday, October 27, 2019

Electrochemical battery

Electrochemical battery HISTORY An early form of electrochemical battery called the Baghdad Battery may have been used in antiquity. However, the modern development of batteries started with the Voltaic pile, invented by the Italian physicist Alessandro Volta in 1800. In 1780 the Italian anatomist and physiologist Luigi Galvani noticed that dissected frogs legs would twitch when struck by a spark from a Leyden jar, an external source of electricity. In 1786 he noticed that twitching would occur during lightning storms. After many years Galvani learned how to produce twitching without using any external source of electricity. He started doing his experiments on frogs with metals but he replaced them with electrolyte and electrodes and named the system as voltaic cell. In 1800, Volta invented the battery by placing many voltaic cells in series, literally piling them one above the other. This Voltaic pile gave a greatly enhanced net emf for the combination. After voltaic cell, in 1836 Daniell cell came into existence. It provided more stable current and was also accepted by the industries. These wet cells were not portable as there liquid electrolyte used to spill. Therefore by the end of nineteenth century dry batteries came into existence in which the liquid electrolyte was replaced with dry paste making the dry batteries portable. Working of Batteries Electrochemical cell In this example the two half-cells are linked by a salt bridge separator that permits the transfer of ions, but not water molecules. A battery is a device that converts chemical energy directly to electrical energy. It consists of a number of voltaic cells; each voltaic cell consists of two half cells connected in series by a conductive electrolyte containing anions and cations. One half-cell includes electrolyte and the electrode to which anions (negatively-charged ions) migrate, i.e. the anode or negative electrode; the other half-cell includes electrolyte and the electrode to which cations (positively-charged ions) migrate, i.e. the cathode or positive electrode. In the redox reaction that powers the battery, reduction (addition of electrons) occurs to cations at the cathode, while oxidation (removal of electrons) occurs to anions at the anode. The electrodes do not touch each other but are electrically connected by the electrolyte, which can be either solid or liquid. Many cells use two half-cells with different electrolytes. In that case each half-cell is enclosed in a container, and a separator that is porou s to ions but not the bulk of the electrolytes prevents mixing. Each half cell has an electromotive force (or emf), determined by its ability to drive electric current from the interior to the exterior of the cell. The net emf of the cell is the difference between the emfs of its half-cells, as first recognized by Volta. Therefore, if the electrodes have emfs and, then the net emf is; in other words, the net emf is the difference between the reduction potentials of the half-reactions. The electrical driving force or across the terminals of a cell is known as the terminal voltage (difference) and is measured in volts. The terminal voltage of a cell that is neither charging nor discharging is called the open-circuit voltage and equals the emf of the cell. Because of internal resistance, the terminal voltage of a cell that is discharging is smaller in magnitude than the open-circuit voltage and the terminal voltage of a cell that is charging exceeds the open-circuit voltage. An ideal cell has negligible internal resistance, so it would maintain a constant terminal voltage of until exhausted, then dropping to zero. If such a cell maintained 1.5 volts and stored a charge of one Coulomb then on complete discharge it would perform 1.5 Joule of work. In actual cells, the internal resistance increases under discharge, and the open circuit voltage also decreases under discharge. If the voltage and resistance are plotted against time, the resulting graphs typically are a cur ve; the shape of the curve varies according to the chemistry and internal arrangement employed. As stated above, the voltage developed across a cells terminals depends on the energy release of the chemical reactions of its electrodes and electrolyte. Alkaline and carbon-zinc cells have different chemistries but approximately the same emf of 1.5 volts; likewise NiCd and NiMH cells have different chemistries, but approximately the same emf of 1.2 volts. On the other hand the high electrochemical potential changes in the reactions of lithium compounds give lithium cells emfs of 3 volts or more. Categories and types of batteries Main article: List of battery types Batteries are classified into two broad categories, each type with advantages and disadvantages. Primary batteries irreversibly (within limits of practicality) transform chemical energy to electrical energy. When the initial supply of reactants is exhausted, energy cannot be readily restored to the battery by electrical means. Secondary batteries can be recharged; that is, they can have their chemical reactions reversed by supplying electrical energy to the cell, restoring their original composition. Historically, some types of primary batteries used, for example, for telegraph circuits, were restored to operation by replacing the components of the battery consumed by the chemical reaction.[34] Secondary batteries are not indefinitely rechargeable due to dissipation of the active materials, loss of electrolyte and internal corrosion. Primary batteries Primary batteries can produce current immediately on assembly. Disposable batteries are intended to be used once and discarded. These are most commonly used in portable devices that have low current drain, are only used intermittently, or are used well away from an alternative power source, such as in alarm and communication circuits where other electric power is only intermittently available. Disposable primary cells cannot be reliably recharged, since the chemical reactions are not easily reversible and active materials may not return to their original forms. Battery manufacturers recommend against attempting to recharge primary cells. Common types of disposable batteries include zinc-carbon batteries and alkaline batteries. Generally, these have higher energy densities than rechargeable batteries, but disposable batteries do not fare well under high-drain applications with loads under 75 ohms (75 ÃŽ ©). Secondary batteries Main article: Rechargeable battery Secondary batteries must be charged before use; they are usually assembled with active materials in the discharged state. Rechargeable batteries or secondary cells can be recharged by applying electrical current, which reverses the chemical reactions that occur during its use. Devices to supply the appropriate current are called chargers or rechargers. The oldest form of rechargeable battery is the lead-acid battery. This battery is notable in that it contains a liquid in an unsealed container, requiring that the battery be kept upright and the area be well ventilated to ensure safe dispersal of the hydrogen gas produced by these batteries during overcharging. The lead-acid battery is also very heavy for the amount of electrical energy it can supply. Despite this, its low manufacturing cost and its high surge current levels make its use common where a large capacity (over approximately 10Ah) is required or where the weight and ease of handling are not concerns. A common form of the lead-acid battery is the modern car battery, which can generally deliver a peak current of 450 amperes. An improved type of liquid electrolyte battery is the sealed valve regulated lead acid (VRLA) battery, popular in the automotive industry as a replacement for the lead-acid wet cell. The VRLA battery uses an immobilized sulfuric acid electrolyte, reducing the chance of leakage and extending shelf life. VRLA batteries have the electrolyte immobilized, usually by one of two means: Gel batteries (or gel cell) contain a semi-solid electrolyte to prevent spillage. Absorbed Glass Mat (AGM) batteries absorb the electrolyte in a special fiberglass matting Other portable rechargeable batteries include several dry cell types, which are sealed units and are therefore useful in appliances such as mobile phones and laptop computers. Cells of this type (in order of increasing power density and cost) include nickel-cadmium (NiCd), nickel metal hydride (NiMH) and lithium-ion (Li-ion) cells. By far, Li-ion has the highest share of the dry cell rechargeable market. Meanwhile, NiMH has replaced NiCd in most applications due to its higher capacity, but NiCd remains in use in power tools, two-way radios, and medical equipment. Battery cell types There are many general types of electrochemical cells, according to chemical processes applied and design chosen. The variation includes galvanic cells, electrolytic cells, fuel cells, flow cells and voltaic piles. Wet cell A wet cell battery has a liquid electrolyte. Other names are flooded cell since the liquid covers all internal parts, or vented cell since gases produced during operation can escape to the air. Wet cells were a precursor to dry cells and are commonly used as a learning tool for electrochemistry. It is often built with common laboratory supplies, like beakers, for demonstrations of how electrochemical cells work. A particular type of wet cell known as a concentration cell is important in understanding corrosion. Wet cells may be primary cells (non-rechargeable) or secondary cells (rechargeable). Originally all practical primary batteries such as the Daniel cell were built as open-topped glass jar wet cells. Other primary wet cells are the Leclanche cell, Grove cell, Bunsen cell, Chromic acid cell, Clark cell and Weston cell. The Leclanche cell chemistry was adapted to the first dry cells. Wet cells are still used in automobile batteries and in industry for standby power for switchgear, telecommunication or large uninterruptible power supplys, but in many places batteries with gel cells have been used instead. These applications commonly use lead-acid or nickel-cadmium cells. Dry cell A dry cell has the electrolyte immobilized as a paste, with only enough moisture in the paste to allow current to flow. Compared to a wet cell, the battery can be operated in any random position, and will not spill its electrolyte if inverted. While a dry cells electrolyte is not truly completely free of moisture and must contain some moisture to function, when it was first developed it had the advantage of containing no sloshing liquid that might leak or drip out when inverted or handled roughly, making it highly suitable for small portable electric devices. By comparison, the first wet cells were typically fragile glass containers with lead rods hanging from the open top, and needed careful handling to avoid spillage. An inverted wet cell would leak, while a dry cell would not. Lead-acid batteries would not achieve the safety and portability of the dry cell, until the development of the gel battery. A common dry cell battery is the zinc-carbon battery, using a cell sometimes called the dry Leclanchà © cell, with a nominal voltage of 1.5 volts, the same nominal voltage as the alkaline battery (since both use the same zinc-manganese dioxide combination. The makeup of a standard dry cell is a zinc anode (negative pole), usually in the form of a cylindrical pot, with a carbon cathode (positive pole) in the form of a central rod. The electrolyte is ammonium chloride in the form of a paste next to the zinc anode. The remaining space between the electrolyte and carbon cathode is taken up by a second paste consisting of ammonium chloride and manganese dioxide, the latter acting as a depolarizer. In some more modern types of so called high power batteries, the ammonium chloride has been replaced by zinc chloride. Battery cell performance A batterys characteristics may vary over load cycle, charge cycle and over life time due to many factors including internal chemistry, current drain and temperature. Extending battery life Battery life can be extended by storing the batteries at a low temperature, as in a refrigerator or freezer, because the chemical reactions in the batteries are slower. Such storage can extend the life of alkaline batteries by ~5%; while the charge of rechargeable batteries can be extended from a few days up to several months. In order to reach their maximum voltage, batteries must be returned to room temperature; discharging an alkaline battery at 250 mAh at 0 °C is only half as efficient as it is at 20 °C. As a result, alkaline battery manufacturers like Duracell do not recommend refrigerating or freezing batteries. Hazards 1.) Explosion A battery explosion is caused by the misuse or malfunction of a battery, such as attempting to recharge a primary (non-rechargeable) battery, or short circuiting a battery. With car batteries, explosions are most likely to occur when a short circuit generates very large currents. In addition, car batteries liberate hydrogen when they are overcharged (because of electrolysis of the water in the electrolyte). Normally the amount of overcharging is very small, as is the amount of explosive gas developed, and the gas dissipates quickly. However, when jumping a car battery, the high current can cause the rapid release of large volumes of hydrogen, which can be ignited by a nearby spark. When a battery is recharged at an excessive rate, an explosive gas mixture of hydrogen and oxygen may be produced faster than it can escape from within the walls of the battery, leading to pressure build-up and the possibility of the battery case bursting. In extreme cases, the battery acid may spray violently from the casing of the battery and cause injury. Overcharging—that is, attempting to charge a battery beyond its electrical capacity—can also lead to a battery explosion, leakage, or irreversible damage to the battery. It may also cause damage to the charger or device in which the overcharged battery is later used. Additionally, disposing of a battery in fire may cause an explosion as steam builds up within the sealed case of the battery. 2.) Leakage One style of disposable battery uses zinc can as both a reactant and as the container to hold the other reagents. If this kind of battery is run all the way down, or if it is recharged after running down too far, the reagents can emerge through the cardboard and plastic that forms the remainder of the container. The active chemicals can then corrode or otherwise destroy the equipment that they were inserted into. Many battery chemicals are corrosive or poisonous or both. If leakage occurs, either spontaneously or through accident, the chemicals released may be dangerous. 3.) Environmental concerns The widespread use of batteries has created many environmental concerns, such as toxic metal pollution. Battery manufacture consumes resources and often involves hazardous chemicals. Used batteries also contribute to electronic waste. Some areas now have battery recycling services available to recover some of the materials from used batteries. Batteries may be harmful or fatal if swallowed. Recycling or proper disposal prevents dangerous elements (such as lead, mercury, and cadmium) found in some types of batteries from entering the environment. In the United States, Americans purchase nearly three billion batteries annually, and about 179,000 tons of those end up in landfills across the country. In the United States, the Mercury-Containing and Rechargeable Battery Management Act of 1996 banned the sale of mercury-containing batteries (except small button cell batteries), enacted uniform labeling requirements for rechargeable batteries, and required that rechargeable batteries be easily removable. California and New York City prohibit the disposal of rechargeable batteries in solid waste, and along with Maine require recycling of cell phones. The rechargeable battery industry has nationwide recycling programs in the United States and Canada, with drop-off points at local retailers. Battery chemistry Older batteries were mostly based on rechargeable lead-acid or non-rechargeable alkaline chemistries, with nominal voltages in increments of 2.10 2.13 and 1.5Volts respectively, each representing one individual electrochemical cell. New special battery chemistries have strained older naming conventions. Rechargeable NiCd (Nickel Cadmium) and NiMH (Nickel Metal Hydride) typically output 1.25V per cell. Some devices may not operate properly with these cells, given the 16% reduction in voltage, but most modern ones handle them well. Conversely, lithium-ion rechargeable batteries output 3.7V per cell, 23% higher than a pair of alkaline cells (3V), which they are often designed to replace. Non-rechargeable lithium-chemistry batteries, which provide exceptionally high energy density, produce about 1.5V per cell and are thus similar to alkaline batteries. Many new battery sizes refer to both the batteries size and chemistry, while older names do not. For a more complete list see battery types. This summary is only for types relating to battery sizes. Homemade cells Almost any liquid or moist object that has enough ions to be electrically conductive can serve as the electrolyte for a cell. As a novelty or science demonstration, it is possible to insert two electrodes made of different metals into a lemon, potato, etc. and generate small amounts of electricity. Two-potato clocks are also widely available in hobby and toy stores; they consist of a pair of cells, each consisting of a potato (lemon, et cetera) with two electrodes inserted into it, wired in series to form a battery with enough voltage to power a digital clock. Homemade cells of this kind are of no real practical use, because they produce far less current—and cost far more per unit of energy generated—than commercial cells, due to the need for frequent replacement of the fruit or vegetable. In addition, one can make a voltaic pile from two coins and a piece of paper towel dipped in salt water. Such a pile would make very little voltage itself, but when many of them are s tacked together in series, they can replace normal batteries for a short amount of time. Sony has developed a biologically friendly battery that generates electricity from sugar in a way that is similar to the processes observed in living organisms. The battery generates electricity through the use of enzymes that break down carbohydrates, which are essentially sugar. Lead acid cells can easily be manufactured at home, but a tedious charge/discharge cycle is needed to form the plates. This is a process whereby lead sulfate forms on the plates, and during charge is converted to lead dioxide (positive plate) and pure lead (negative plate). Repeating this process results in a microscopically rough surface, with far greater surface area being exposed. This increases the current the cell can deliver. Daniell cells are also easy to make at home. Aluminum-air batteries can also be produced with high purity aluminum. Aluminum foil batteries will produce some electricity, but they are not very efficient, in part because a significant amount of hydrogen gas is produced.

Friday, October 25, 2019

Free College Essays - The Results of Sin in Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Scarlet Letter -  Ã‚  Inevitable Results of Sin There are many ways to interpret literature.   Nathaniel Hawthorne is considered a very influential writer of the American Transcendentalist era; his writing deals a lot with the Puritan times, including his famous novel, The Scarlet Letter.   The Scarlet Letter deals with the adulterous sin of Hester Prynne and Reverend Arthur Dimmesdale, the vengeance of Roger Chillingsworth, and the townspeople's attitude towards Hester and her daughter Pearl.   Sin can be categorized many ways, but most importantly, one should remember that bad things always develop from sin.   The fact that Hester and the minister sinned led to the townspeople looking down on Hester and Pearl, while Reverend Dimmesdale concealed his crime of passion making Hester's scarlet letter 'A' the central symbol of the novel. As the people of Boston scrutinized Hester and Pearl, their devotion to the Lord's word soon turned to hatred.   "At the very least, they should have put the brand of a hot iron on Hester Prynne's forehead," were the thrashful words of an autumnal matron in a throng of people.   Under the appellation of Roger Chillingsworth, Hester's former husband constantly battered her.   These actions filled him full of vengeance soon making him into a fiend.   From the people treating Hester bad, and the unruly acts of Roger Chillingsworth, it is clearly shown that one sin can lead to many others. Another example of sin erupting into more evils is Reverend Dimmesdale's camouflage act with his duality in the adulterous parody.   Chillingsworth treated the minister even more uncivilized than he treated Hester; this earned him the title of the leech.   As a physician, he was well respected, but his fiendish acts of hatred towards the minister turned him into a black devil.   Seven years after Hester served her persecution on the scaffold with young Pearl, Reverend Dimmesdale served his punishment.   Not only did the sin of Reverend Dimmesdale make him lose all consciousness, when he confessed his crime, he lost his life to the cause.   Through trying to avoid his sin, the reverend made

Thursday, October 24, 2019

DHL Company Essay

DHL is a laregest company in the world founded by Andrian Dalsey, Larry Hillblom and Robert Lynn in San Francisco 1969, and DHL is part of the Deutsche Post DHL group brand with a vision to become â€Å"the logistics company for the world†. DHL promise to customers is to provide simplifying services and sustainable solutions and to always demonstrate respect without compromising on results. Branding is the most effective DHLs factors of any business whether large or small, retail or business-to-business. An effective brand strategy gives a major edge in increasing competitive markets. DHL is international company in the world by present in over 220 countries and territories across the globe. For its contributions in past 40 years, DHL has become the global leader of the international express and logistics industry to solve the customer fulfill needed and want. 1. Do you think DHL’s branding strategies are suitable for the 21st century? Why or Why not? DHL’s branding strategies are suitable for the 21st century because is the age of modern technologies and namely information technologies. Technology environment is vital part of every business that rapidly moves of forward. DHL try to adapt the changes and make work in their customer favor. Now people run of time and final product must delivered in safely. The DHL brand stands for personal commitment, proactive solutions and local strength worldwide. DHL has been synonymous with fast, reliable express and forwarding services around the world. Depending on its deep understand of global internet and local market, DHL provides professional service in express, air freight and ocean shipping, ground transportation and international postal service areas. DHL and encompasses four divisions to serve customers. i) DHL Express: DHL Express transports urgent documents and goods reliably and time from door-to-door in more than 220 countries and territories and operates the most comprehensive global express network. DHL Express also provide courier and express services to business and private customers. The principles of providing a fast and focused express service, without losing sight of the importance of human touch, remains unchanged. The need to meet the hugely differing demands of local and global markets. DHL created a service that offers a choice of Time Definition and Day Definition delivery options together with a range of Same Day possibilities. ii) DHL Supply Chain CIS: supply chain is global market leader in contract logistics, providing warehousing, managed transport and value-added services and offers solutions for corporate information and communications management. DHL try to solve customer problem, they try to listen and identify growth objective, key customers, profitability goals, competitive issues. iii) Global Forwarding, Freight: are divided by rail, road, air, and sea to carry goods. In its daily business DHL Global Forwarding takes care of a variety of customers’ logistics needs from standardized logistics operations and multi-modal transport solutions to highly individualized industrial projects. Today, worldwide leader in air freight forwarding with more than 10% of the market. And international No.1 in ocean freight. iv) Global mail: DHL international global mail expert in providing customized solutions for your mail and business to business parcels by maintaining one of the world’s largest delivery network. Largest network for international mail dispatch, offering customers complete dispatch solutions for all international mail services from a single source, with direct links to more 200 countries. 35 sales offices and 40 production centre worldwide. Numerous cross-border solutions for customers mail shipments and just objective their satisfaction. The changing pace of globalization and the selling power of the internet now enable our customers to develop business connections around the world at any time, serve the customer and break into new market. To get trust from customer, DHL proven track record system to ensure maintain the high delivery performance standards to customers expect from a company. 2. Evaluate the effectiveness of THREE (3) tires strategies for their customers. How this strategy does help them in future to sustain their market positing? Do you have any other better idea that can help DHL? DHL try to know the customer life cycle deeply, DHL segments its customer different groups. According to different customer needs, customer segmented as strategic customer, long-term relationship customer and normal customer. Strategic customer is someone who has large amounts of logistics needs or  complex supply chain requires. Tier 1 – top customers, managed by Global Customer Solutions (GCS) globally DHL develops strong customer relationship to understand and know customer views. By greats understanding of customer, the company can adapt the specific service to fulfill customer needs. Usually, DHL Company always finishes their service optimally due to its excellent personal approach. DHL see to its that customer’s goods get to their final destination with maximum reliability. DHL try to attracting new customer but still to focused on old customer’s need to prevent losing those customers. In addition, the Global Customer Solutions which is launched for top 100 customers also make a great contribution to company and customer to create win-win situation. Tier 2 – other multinational customers, managed by individual business units globally The leading companies devise and evaluate their marketing strategy to survive and keep up with rapid transformations in dynamic and competitive environment. Along with the globalization and the development of technologies, more and more companies have to realized how complex the competitive situation is today. To respond to the highly competitive environment, DHL companies have to look for an approach to develop themselves from â€Å"inside† and â€Å"outside†. Tier 3 – thousand of local customers, managed by individual business units locally. As the biggest logistics company, the main service of DHL is to deliver goods or mails all over the world. DHL staff can speak local language to ensure the communication between customer and them is easy. 3. How do you assess DHL’s approaches to increasing globalization? What would be the main challenges for DHL in 21st century due to the Globalization? As a manager of DHL, how do you anticipate these challenges? Justify.

Wednesday, October 23, 2019

Only God can be the source of moral awareness Essay

Moral awareness is sometimes referred to as the human conscience, it supposedly separates us from other animals and allows us to function as a society. A moral is a value that we live our lives by and each one contributes to a moral code of conduct which then becomes a country’s laws. This essay focuses on the ideas of Kant and Newman, who believed the source of moral awareness could potentially be God, and Freud and Russell whose views oppose religious ones. Some key ideas used are the Moral Argument, Psychoanalytic theory of personality, and the Euthyphro Dilemma. Kant’s understanding of moral awareness was that it consisted of universal moral laws that everyone knows of and are obligated to follow; these laws do not vary between cultures or throughout time. An example of an objective moral law would be that we shouldn’t commit murder. A moral action might be to help an elderly person across a busy road. We would perform this moral action- or others- out of duty, obligation and reasoning. To discover the correct action to perform in a situation we apply moral reasoning- otherwise known as the categorical imperative. This is like a test that enables us to identify our moral duty. When deciding whether to lie or tell the truth, for instance, we consult the categorical imperative. These ideas helped Kant to formulate his Moral Argument for the existence of God. Humans, he said, have a sense of innate moral awareness that burdens us with the obligation to be virtuous. True virtue is logically rewarded with happiness, but we’re incapable of rewarding ourselves. He called the state in which virtue and happiness coincide the ‘summum bonum’, and the only way to ensure this state is reached is by the existence of a God. Summum Bonum can then be reached in a form of afterlife, explaining why we feel the constant pressure from our conscience to do the right thing, even when it won’t directly benefit us. Importantly though, Kant didn’t explicitly say that God was the source of moral awareness, but that human reason was and that this reason was provided by God. Cardinal John Henry Newman (1801-1890) had similar views on the source of moral awareness, he said: â€Å"We feel responsibility, are ashamed,  are frightened at transgressing the voice of conscience, this implies that there is one to whom we are responsibl e.† By this he means that the existence of conscience implies that we are answerable to someone who provided moral laws, and that the law-giver is in all probability God. On the other hand, Freud would disagree with Kant and Newman, because morals aren’t objective and consistent as they claim them to be. Freud noticed the differences in ethical values and actions, and attributed them to social conditioning. He said that the area of our mind- the superego contains the reasoning ability to make decisions, it’s our conscience. Freud said our conscience is shaped by people involved in our early developed- parents and teachers. These people pass on their moral values to us through socialisation, which is the process where we acquire a personal identity and learn values, social skills and behaviour from other in society. This version of the source of our conscience accounts for the subjective values seen in the people of the world and can be used as evidence against God as the source of moral awareness. Another who felt God was an unsatisfactory explanation for the origin of moral awareness was Bertrand Russell. He reformulated Plato’s Euthyphro Dilemma, wherein Euthyphro is unable to solve the question of whether a thing is good because God commands it, or if God says something is good due to a quality it has? Euthyphro didn’t know what that quality could be. Russell presents the argument that either God isn’t good, or He’s not the most powerful being. God isn’t good if Divine Command Theory (morality is the revealed will and commands of God) is correct, as this would demean God’s goodness by making His most important quality power. Also, by this logic, any immoral act could become moral if God was to say so- for example, murder would be acceptable if God said so, yet we would still know from our conscience that murder is wrong. The second problem is even worse for Christians to accept, as by definition God is the most powerful being. However, if He acknowledges a moral code superior to Him, that we must abide by, God wouldn’t be the Divine Being at all. This argument suggests that God is not the source of moral awareness and instead implies that either there is something superior to God where the moral code originated, or that  conscience simply exists without an outside being’s intervention. In conclusion, God is not necessarily the source of moral awareness, as there’s no solid evidence that this is the case. Other proposals have been made by people such as Freud- conscience could be the result of our upbringing or just something that is naturally occurring in humans. The statement ‘only God can be the source of moral awareness’ is therefore incorrect.

Tuesday, October 22, 2019

Target Costing Is An Approach To Managing Product Costs Essays

Target Costing Is An Approach To Managing Product Costs Essays Target Costing Is An Approach To Managing Product Costs Paper Target Costing Is An Approach To Managing Product Costs Paper This paper discusses the usage and procedure of mark bing for merchandise development and cost direction and why it should be used in merchandise planning. To explicate the mark bing procedure, benefits, and jobs with its usage, the writers utilize a instance survey of a domestic fowl treating company fabrication place repast replacings for sale through supermarkets. Testing the efficiency and effectivity of ABC theoretical accounts, utilizing assorted methods, has been widely highlighted in early empirical surveies. The survey makes usage of secondary informations available from early empirical literature on execution of ABC theoretical account in banking industry. Although, the theoretical account proved to be successful when implemented in the banking industry, figure of jobs still remain acute, which prevents from monolithic debut of a new theoretical account within a sector. In response, some recommendations were drawn to plan a method of get the better ofing or deciding many of the issues around ABC. The distribution of acceptance over industries confirmed the outlook that piecing houses show a comparatively high acceptance of mark casting. The acceptance of these techniques appears to be related to an intense competitory and unpredictable environment. Similar to aim projecting surveies in Japan and Germany, the chief aim for following these techniques in the sample is to cut down costs. The merchandise development and design sections appear to be taking in the mark cost direction procedure, while the accounting section is merely reasonably involved. Finally, the most often adopted organisational signifier for mark cost direction is team constructions, in which multiple maps combine cognition and capablenesss in the merchandise development procedure. Introduction Target costing is an attack to pull offing merchandise costs and gross borders that works rearward from the monetary value a client will pay for a specific merchandise with a specific characteristic set, sets merchandise cost marks based on that merchandise s expected gross border and so manages the development procedure to accomplish the marks. This is different from how many companies approach merchandise costs, where the squads may put marks based on historical informations and anticipation, and so put the monetary value by adding a specific per centum of borders. Target bing topographic points client value at the centre of the fiscal determinations that a development squad makes about a merchandise. To make this efficaciously, a squad needs to cognize such things as how much extra a client will pay for a specific characteristic or degree of public presentation, which countries of the merchandise may be over-performing or particularly hard to fabricate, how to re-think a merchandi se design to do it easier and less expensive to bring forth, and how to spouse with providers to drive down costs. The thought is to rethink our premises about a merchandise and inquire our clients straight to give us guidance on the elements of the merchandise that create the most value for them so that we can present them more efficaciously and extinguish everything else. The chief benefit of this attack is increased gross borders, chiefly by cut downing direct labour and stuff costs for the merchandise. One design end can be fewer parts, which leads to nest eggs in stock list direction throughout the supply concatenation. The same techniques normally lead to merchandises that are easier to transition to fabrication, more dependable and easier to keep, which besides drives down development, guarantee, service and support costs. Surprisingly, this attack can do clients happier, excessively. By simplifying the merchandises to cut down extra characteristics and complexness, we can do the merchandises easier to utilize and keep from the clients position. They besides benefit from lower service and support costs, and higher dependability. The mark bing construct grew out of a demand for makers to better merchandise cost direction and merchandise development. The traditional cost direction, cost accretion and allotment methods used for decennaries and still predominant in the fabrication and services sectors have failed as tools for merchandise development, planning, and cost direction. This is because they focus on the merchandise s cost instead than on the outlooks of clients and the merchandise design itself. Furthermore, traditional cost systems inundate directors with accounting studies that routinely overstate the cost of high-volume, standardized merchandises and understate the costs of low-volume, customized merchandises. ( Lockamy III and Smith, 2000 ) . In 1999, Cooper and Slagmulder defined three phases of mark costing: Puting the market monetary value: In this stage, Marketing sets a mark monetary value for the merchandise, and provides the development squad with a prioritized list of characteristics that will present a merchandise that the client will purchase at the mark monetary value. Pull offing the merchandise cost: The development squad sets a mark cost for the merchandise that will run into the organisation s outlooks for gross border. They set up a procedure for supervising merchandise cost through the development rhythm. Pull offing subsystem and portion degree costs: Using bing merchandises and competitory informations as ushers, the squad creates a budget for each subsystem and major constituent. The squad so develops a scheme for shuting any spreads between the expected costs and the mark cost and engineers the merchandise to accomplish the costs. Along the manner, the squad continuously proctors both subsystem and merchandise degree costs to measure advancement towards shuting the spread and turn to the issues that arise. These three stages provide a comprehensive focal point on merchandise cost throughout the merchandise lifecycle that pulls together the full development squad. In the beginning, Marketing is to a great extent involved in puting the mark monetary value and assisting the development squad understand comparative value for characteristics and public presentation parametric quantities. Manufacturing people get involved early in one instance, every bit early as the construct stage, to supply early feedback on production procedure options and their costs. Procurement and providers besides get engaged to lend thoughts for shuting the inevitable spreads between projected merchandise costs and targeted costs. The demand to better productiveness and merchandise quality resulted in many companies following new cost direction methods, including activity-based cost direction, kaizen costing, just-in-time stock list direction, entire quality direction, and mark costing. ( Lockamy and Smith, 2000 ) . Of the foregoing cost or direction methods, mark bing stands entirely as the best agencies to heighten merchandise development, pricing, and direction of production and merchandising costs. This paper argues for greater usage of mark costing. The first subdivision of this paper gives an overview of empirical literature on ABC theoretical account, and in peculiar, an execution of the theoretical account in fiscal services ( chiefly in banking ) industry. The research supports an statement for a demand to implement ABC theoretical account at service industry in order to be able to understand the behaviour and causes of costs. The undermentioned subdivision illustrates a practical facet of ABC in banking industry. The survey makes usage of secondary informations taken from academic beginnings. It inside informations the phases of ABC methods and presents the benefits. Most significantly, the documents draws attending to the obstructions that many Bankss face while seeking to implement the ABC in pattern. Finally, the last subdivision will reason the thoughts in this paper by pulling recommendations to the bank direction that make it easy to get the better of the jobs in the procedure of implementing ABC. Literature Review Target costing has been defined by the Consortium for Advanced Manufacturing International as a set of direction tools and methods designed to ( 1 ) direct design and planning activities for new merchandises, ( 2 ) supply a footing for commanding subsequent operational stages, and ( 3 ) guarantee that merchandises achieve given profitableness marks throughout their life rhythm. ( Cf. Shank, 1999 ) . Cooper and Slagmulder depict it as a procedure for guaranting that a merchandise launched with specified functionality, quality, and gross revenues monetary value can be produced at a life-cycle cost that generates a satisfactory degree of profitableness. ( Cf. Lockamy and Smith, 2000 ) . The procedure is design-centered and has a market goaded focal point, which, unlike the conventional cost direction techniques, allows houses to merchandise off quality and functionality to accomplish mark costs as a last resort. ( Castellano et al, 2003 ) It really focuses less on costs and more on client demands. The inquiry is non How much will the merchandise cost? but How much can the merchandise cost? Karo describes mark bing as a complete cost-reduction plan, non a simple cost-reduction technique, but a complete, strategic net income direction system. Horvath describes it as a portion of the cost-management map for a merchandise throughout its life rhythm. ( Cf. Shank, 1999 ) The cardinal elements of the procedure is that it is a planning tool where facets of the merchandise, cost and otherwise, are considered over the merchandise s whole life rhythm. Besides, it is a cross-functional procedure, much like good strategic planning. A topic that receives increasing attending in accounting literature is the usage of cost in formation and cost direction during merchandise design ( Anderson and Sedatole, 1998, Davila, 1999 ) . The major statement for pull offing costs during merchandise design is that after the merchandise development phase most costs have been designed into the merchandise and can non be influenced any longer. One of import technique that can be used for pull offing merchandise costs during the design phase is target casting ( Kato, 1993 ; Ewert and Ernst, 1999 ) . Target casting is basically concerned with puting a mark cost to be achieved in the merchandise development procedure, such that a sufficient net income border is realized when the merchandise is brought to the market. In the literature, mark casting is viewed as a strategic direction accounting system, as it focuses on long-run cost direction attempts ( Chenhall and Langfield-Smith, 1998 ; Ewert and Ernst, 1999 ; Guilding et al. , 200 0 ; Tani, 1995 ) . Toyota developed the construct in the sixtiess. It is used more in Japan than anyplace else in the universe. Lockamy and Smith study that in the early 1990s over 80 per centum of Nipponese assembly fabrication houses were utilizing mark costing, including all houses in the Nipponese transit equipment industry but none in the paper and mush industry ( Lockamy and Smith, 2000 ) . The remainder of the universe has non as readily adopted mark bing, although many companies adopt certain facets of it. It has been peculiarly slow to be adopted in the U.S. Banham studies that in the twelvemonth 2000 merely about 65 U.S. houses utilised mark bing. Of these, 85 per centum were discrete-parts and finished-product makers. Some of these houses include Boeing, Eastman Kodak, Caterpillar, and Daimler-Chrysler. A study of those U.S. houses reveals favourable, although non exceeding, consequences from using mark costing. ( See the study consequences in Banham, 2000. ) Peter Zampino, manager of research at Consortium for Advanced Manufacturing International ( CAM-I ) , noted that U.S. houses tend to follow mark bing when they are in crisis manner. In his sentiment, U.S. houses tend to hold the sentiment that in good economic times a company does non necessitate mark bing ( Banham, 2000 ) . U.S. houses like the construct of cost direction, and many use the techniques describ ed in this paper, but they do non follow the disciplined mark bing procedure and the cross-functional engagement in merchandise, production, and supply concatenation planning activities ( Banham, 2000 ) . In literature, mark casting and mark cost direction are frequently associated with Nipponese companies. Empirical research into the patterns of mark casting has chiefly been performed by Nipponese research workers for the Nipponese state of affairs ( Kato, 1993, Tani et Al, 1994 ) . Few attempts have been made to look into whether these patterns are besides are relevant for and make occur in non-Japanese state of affairss ( some exclusions are Chenhall and Langfield-smith, 1998 ; Guilding et al. , 2000 ; Horvath and Tani, 1997 ) . One could anticipate that as the drivers for utilizing such methods are non idiosyncratic to Japan ( i.e. , the desire to recognize a net income border on merchandises, under certain market features ) , they could besides be used in a non-Japanese state of affairs, even though the existent application of such patterns may divert from the typical Nipponese manner. Chapter 2 2.1 Research Methodology and Data Collection The ABC theoretical account follows a two phase methodological analysis, foremost, by puting the relationship between resources and activities through the usage of allotment bases and direct tracing. Then followed by an application of cost per unit of activity to the ingestion of activities by specific cost objects, normally merchandises or clients, for the intent of mensurating costs. In banking industry, the ABC provides an efficient manner of forming the aggregation, processing, and coverage of cost information for determination devising and scheme preparation in a competitory economic environment. The survey is chiefly based on empirical probe of the efficiency of implementing ABC in banking industry. Hence, the research paper will do usage of a secondary information on banking industry contained in early empirical surveies. The banking industry of Uzbekistan could non function as a research object, due to the fact that ABC has non been introduced in, yet. However, sing big benefits of holding ABC in topographic point, the paper urges policy shapers and direction to get down its execution. The secondary information is chiefly drawn from interview and questionnaire consequences. 2.2 Target Costing in Process The mark bing procedure is composed of a figure of distinct activities and determinations. It begins with a finding of the merchandise, its features and qualities, and its optimum merchandising monetary value. This is likely the most of import measure in the procedure. The merchandise itself will finally find the costs necessary to bring forth and sell that merchandise. Butscher and Laker depict this first measure as including ( 1 ) definition of the mark sections, ( 2 ) designation of the competitory advantages and disadvantages, ( 3 ) placement of the new merchandise within the mark sections, ( 4 ) fine-tuning the merchandise design and pricing, and ( 5 ) market simulations ( Butscher et al, 2000 ) . Market research is an indispensable component of this first measure. Whether done within or outside the house, market research should concentrate on the desires and concerns of the client. What does the client privation? What design features does the client like or dislike, need or does nt necessitate. The client s perceptual experiences as to quality, monetary value, and value are besides of import. The selling research is used to find the monetary value clients are willing to pay for the merchandise, given its functionality, quality, and the replacement merchandises offered by viing houses. ( Lockamy and Smith, 2000 ) The information obtained from the client will let merchandise interior decorators to concentrate on those desired qualities and characteristics. However, the merchandise must be advanced and integrated new characteristics and outstanding merchandise features to guarantee merchandise distinction and a sensible merchandise life. The mark merchandising monetary value is determined based on the market for the merchandise as designed. Obviously, when a maker sells its merchandises in more than one market or through different channels, it may sell the same merchandise at different monetary values. For illustration, pharmaceuticals manufactured in the U.S. are exported at lower monetary values to Sellerss in Canada and Mexico than they are sold for in the U.S. In such instance an mean merchandising monetary value should be used ( Cooper et Al, 1999 ) . The 2nd measure in the procedure is the finding of the coveted net income or aim net income border. Net incomes and net income border should be sensible and cover planned costs, extra required investing, and decommissioning or disposal costs over the merchandise s life rhythm. Similarly, the net income border should be sufficient to back up go oning merchandise research and development. ( Lockamy and Smith, 2000 ) Some companies, for illustration, Sony Corporation, construct in more flexibleness in set uping the coveted net income or aim net income border. There, they allow for trade-offs between different merchandises, i.e. , within the merchandise group some merchandises will hold some net income borders higher and some lower. ( Cooper et Al, 1999 ) The coveted net income border should be based on, and meet, the company s aims or policies. Calculation of the allowable merchandise cost is the 3rd measure in the procedure. The allowable merchandise cost is the difference between the mark merchandising monetary value and the mark net income border. The aim is to run into the cost restraints placed on the company, or as Cooper and Slagmulder describe it, set uping the mark cost decrease aim. The 4th measure in the mark bing procedure is finding the nature and sum of the merchandise fabrication and selling costs and really guaranting itself that it can achieve those mark costs. These costs can non transcend the allowable merchandise costs, unless palliating fortunes, such as a targeted merchandise release day of the month, order continuing with the merchandise before sufficient costs decreases are obtained. This portion of the mark bing procedure terminals when the house discovers a manner to fulfill the client demands at the mark cost or when the merchandise is abandoned ( Lockamy and Smith, 2000 ) . What has been the company s past production and selling costs? Will new cost nest eggs be required? What will be the consequence of merchandise alterations? In what countries can one moderately anticipate cost nest eggs? How shortly must the merchandise be released? Will the allowable cost require alterations in the supply concatenation? These are merely some issues that may originate in continuing through the procedure. Because from time-to-time there are unexpected cost overproductions due to design-related jobs in the production procedure, a company may construct in a shock absorber or modesty for the production director of 5-10 per centum to cover such costs. In finding what costs are necessary and placing ways to cut down costs, a company may utilize other cost direction techniques like value technology, benchmarking, design for industry and assembly, and quality map deployment. ( Cooper et Al, 1999 ) Besides, uninterrupted cost decrease may be available through kaizen costing. Integration of the assorted maps, such as accounting, buying, selling, production, logistics, and technology in planning activities will be necessary here to cut down unneeded costs and work procedures. As the mark bing attack is a cross-functional squad attack, ab initio it is clip extended but the final payment for the extra planning costs should come subsequently in nest eggs in production and the supply concatenation activities. Notwithstanding that cost decrease is normally favourable, in mark bing cost rationalisation, non cost minimisation, is the end. This is consistent with techniques like value technology, which is performed to redesign the merchandise, its fabrication procedure, and its distribution and service systems. ( Lockamy et wholly, 2000 ) Cooper and Chew argue that a merchandise s cost demands to be subjected to the examination of the market place from the beginning of the development activity. ( Cooper et Al, 1996 ) Benchmarking helps avoid the flightiness in mark bing in such state of affairss as internal subassembly and can assist to cut down costs, particularly when value technology is used early in the product/production development phase ( Clausing, 1996 ) . In add-on, benchmarking provides a tool for mensurating the effectivity of mark costing. For illustration, Eastman Kodak set a benchmark of a 10:1 return on the costs associated with implementing mark costing. If it cost the company $ 100,000 to hold an applied scientist work closely with clients in merchandise design, the return on that activity would hold to bring forth at least $ 1 million in cost decreases ( Banham, 2000 ) . Cost decreases should be sought in the maker s internal activities and external sourcing. Although a maker has important legal and ethical duties in keeping safety and wellness of its employees, clients, and users of its merchandises, and legal and regulative demands go more and more burdensome every twelvemonth, companies must cut costs wherever possible. Sometimes, nevertheless, cost nest eggs are merely non possible, and the merchandise features must be scrutinized once more to insulate cost nest eggs. The supply concatenation should be scrutinized and utilized for cost decrease chances. The supply concatenation is much more of import for companies using mark costing. Ellram notes that supply direction and the buying map is peculiarly critical at the initial phases of the mark bing procedure when developing component-level mark costs and when activities and alterations are happening to accomplish mark costs. Furthermore, provide direction can play a really of import function in pull offing, monitoring and bettering costs in the supply concatenation ( Ellram, 2002 ) . When geting constituent parts or necessary services, supply direction may happen it necessary to work more closely with providers. Additional cost nest eggs may be accomplishable by making trading spouse relationships with the providers. The maker s main applied scientist or merchandise director might seek to help or supply inducements for a provider to redesign a portion or production procedure to accomplish cost nest eggs. Furthermore, the company and the provider may join forces to develop and better merchandises and heighten the value and satisfaction provided to clients. ( Lockamy and Smith, 2000 ; Banham, 2000 ) The trading spouse relationship may make administrative cost nest eggs through EDI, B-2-B ( business-to-business ) minutess, or by supplying inducements or wagess for inventing originative cost decrease steps ( Cooper et Al, 1999 ; Lockamy and Smith, 2000 ) . In order to keep the trading spouse relationship, nevertheless, the company must let the supplier-trading spouse to have a sensible compensation doing continuance as a trading spouse worthwhile. The trading spouses, including the company using mark costing, must be assured of profitableness and survivability. ( Lockamy and Smith, 2000 ) . This portion of the mark bing procedure is iterative. Costss are estimated determined for the merchandise as designed. It may be necessary to reconsider certain of the design features given the cost factors. A finding would so hold to be made to cancel the merchandise characteristic or to revise it, which would necessitate another reappraisal of the production and supply concatenation procedures and costs. Finally, the mark bing procedure requires supervising to do certain the procedure has been effectual. Merchandises must be changed from time-to-time and new merchandises added to bing merchandise lines, and these activities will necessitate merchandise and cost planning every bit good. 2.3 Defining Target Costing Methods in Selected Industry Chapter 3 3.1 Research Analysis Mentioning to the current survey Target casting was defined as consisting of a casting method ciphering the maximal allowable cost monetary value by deducting a needed net income border from the expected merchandising monetary value. Most of the endeavors in industry, particularly the electronics, fabric and preciseness equipment industries make comparatively high usage of these techniques. This confirms to outlooks, as assembly industries are considered the most executable industries for the usage of mark costing. This diverseness of names used implies that many houses have developed a system based on similar rules as mark casting, without being familiar with the construct and its rules. Therefore, in empirical research into these types of systems it seems reasonable to concentrate on the features of the system used, and non on its theoretical name. An account for the insignificance of the figure of rivals is that this step may include small information about the in 10s of the compe titory environment, which is theoretically most of import. During the merchandise development procedure several ends have to be realized at the same time, for which purpose mark projecting systems can be supportive. Different ends to be realized are high merchandise quality, client satisfaction by developing functional merchandises that fulfill their demands, fast merchandise debut ( clip to market ) and low costs. Based on the literature we expected cost decrease to be the most of import ground for following a mark casting pattern, as its chief intent is to present merely profitable merchandises to the market by achieving equal cost degrees. The inquiries about the organisation of mark casting in the study were related more to the TCM procedure. They measured the engagement of different functional sections in the application of mark casting, and the organisational signifier used for the mark casting patterns. ( shown in table 2 ) TCM squad rank is besides a step of engagement, alth ough it is merely enlightening about the presence of the section in the squad, and non about the grade of engagement. 3.2 Decision This exploratory study survey suggests Dutch listed fabrication companies make comparatively high usage of projecting techniques similar to the construct of mark casting, although these systems come by in a diverseness of names. These techniques are adopted across industries, of which the collection industries are the major users. The findings suggest that these techniques are comparatively more frequently adopted under fortunes of intense competition and high environmental uncertainness, for which conditions, harmonizing to the literature ; the usage of mark casting is good. The consequences suggest that the chief aim for following these techniques was to cut down costs. This end seems to hold been achieved by respondents, as the major benefit derived from the mark casting patterns was cost decrease. The sections Product Development and Product Design are most to a great extent involved in the application of mark casting, while the Accounting section seems to be least involved. The house s mark casting attempts are chiefly organized in squad constructions, in which cognition and capablenesss of different organisational maps are combined to work on the mark cost. Wijewardena and De Zoysa ( 1999 ) , for case, provide an overview of some specific features of Nipponese companies under which the direction accounting systems operate, dwelling of corporate determination devising, alone company doctrines, farm outing schemes and the firm-specific instruction and preparation of direction comptrollers. It wil1 be clear that in this exploratory analysis it wil1 be hard to touch upon these issues. Qualitative research may be a preferable research methodological analysis to widen the analysis to these issues. From this research we can reason that Dutch listed fabrication houses use projecting techniques that are similar to the construct of mark casting ; the casting method identifies a mark cost by deducting a needed net income border from an expected merchandising monetary value. However, this survey provides small insight into the existent organisational procedures and actions that proceed, and are initiated by these mark costs. In add-on, the function and importance of the mark projecting system in relation to the usage of other direction accounting systems wil1 be worthwhile analyzing, as the recent study research by Chenhall and Langfield-Smith ( 1998 ) and by Guilding et Al. ( 2000 ) has shown merely modest grasp for mark projecting systems by Western houses. As banking merchandises become progressively complex, as shared services become more widespread, and as indirect costs consume more budgets, the ABC theoretical account can function as an first-class analytical tool for the fiscal services sector.

Monday, October 21, 2019

Free Essays on Extremities

The play Extremities focuses on something that is happing too often in America today. When a play is based on such a sensitive subject such as rape, the audience is expecting to leave the play with an unique message, that will is some way, shape or form widen their viewer’s knowledge. As a viewer I left the play with a feeling of disappointment. I was not only disappointed with the performance of the cast, but also with the tone of the play that was set by the reactions of the audience. While observing the play there would be scenes that were supposed to be important, but some people in the audience thought were humorous. I think this took away from my focus on the play and I did not receive the full message of the play. With the idea that a rape gone bad could escalate into a totally different situation for the rapist and the woman being raped was very clever. The overall presentation of the play was acceptable but the performances could have been better. Each actor played a substantial role in the play but the victim (Marjorie) of the almost rape stood out to me the most. She is a model of many women today. The rapist (Raul) claimed that he raped her because he saw her bike riding in small shorts and her top was basically a bra. Too many females dress in almost nothing and expect to get positive reaction from men, even knowing the fact that some men can and will be vulgar and treat you as you portray yourself. I liked how the play portrayed a process that rapists use to plan their attacks on there victims. There is no certain amount of time that a rapist takes to attack their victim. The time can range from a week to a few years and you usually do not know when you are being stalked until it is too late. The whole incident took a 180 degree turn when the Raul ended up being the one tortured. I really did not like the way Marjorie suddenly went crazy when she fell into a position of power. She kept Raul in a cage, ... Free Essays on Extremities Free Essays on Extremities The play Extremities focuses on something that is happing too often in America today. When a play is based on such a sensitive subject such as rape, the audience is expecting to leave the play with an unique message, that will is some way, shape or form widen their viewer’s knowledge. As a viewer I left the play with a feeling of disappointment. I was not only disappointed with the performance of the cast, but also with the tone of the play that was set by the reactions of the audience. While observing the play there would be scenes that were supposed to be important, but some people in the audience thought were humorous. I think this took away from my focus on the play and I did not receive the full message of the play. With the idea that a rape gone bad could escalate into a totally different situation for the rapist and the woman being raped was very clever. The overall presentation of the play was acceptable but the performances could have been better. Each actor played a substantial role in the play but the victim (Marjorie) of the almost rape stood out to me the most. She is a model of many women today. The rapist (Raul) claimed that he raped her because he saw her bike riding in small shorts and her top was basically a bra. Too many females dress in almost nothing and expect to get positive reaction from men, even knowing the fact that some men can and will be vulgar and treat you as you portray yourself. I liked how the play portrayed a process that rapists use to plan their attacks on there victims. There is no certain amount of time that a rapist takes to attack their victim. The time can range from a week to a few years and you usually do not know when you are being stalked until it is too late. The whole incident took a 180 degree turn when the Raul ended up being the one tortured. I really did not like the way Marjorie suddenly went crazy when she fell into a position of power. She kept Raul in a cage, ...

Sunday, October 20, 2019

Writing Tips for Kids Text More to Be a Better Writer!

Writing Tips for Kids Text More to Be a Better Writer! Many people have requested my commiseration on the issue of texting (text messaging) and the demise of the English language.   Isn’t it horrible, they say, how this new form of writing where â€Å"hmwrk† means â€Å"homework,† â€Å"4wrd† means â€Å"forward† and â€Å"2mro† passes for â€Å"tomorrow† has destroyed the ability of our youth to spell properly? Well, at least one study of pre-high school students in Great Britain, as reported by the BBC, has shown that using texting lingo and chat abbreviations is not a problem for the future integrity of the English language, and that it might actually help students learn to spell properly.   After all, it takes some actual thought to spell â€Å"4wrd† in this creative way and to understand why it can be spelled this way at all.   Rather than blindly copy words letter for letter without thinking, students must understand why they are spelling words the way they are spelling them. I personally love the abbreviations and language of texting.   It’s a language all 2 itself.   And it’s nearly impossible to make a spelling or grammatical error, so I get a rest from my otherwise constant grammatical vigilance.   Perhaps the best part is that texting makes writing fun!   (NB:   â€Å"fun† is a noun, not an adjective, in that sentence.) I have no difficulty switching from txtng one moment to writing in full English sentences the next.   If as I suggested, txt-speak is its own language, why would young people, who learn languages with so much more ease than do their adult counterparts, have any more difficulty than I do in becoming â€Å"bilingual† in text message shorthand and formal English? I’m pleased that my opinions on this subject are not wholly unsupported.   The aforementioned BBC News article reported â€Å"rather than damaging reading and writing, ‘text speak’ is associated with strong literacy skills.†Ã‚   In fact, the more fluency a student had with informal â€Å"text-speak,† the more skills that student was found to develop in formal English writing. This report was an interim installment and further information will be released in 2011.   4 now, however, I am encouraged and will continue to txt away.   U might want 2 encourage ur kids 2 do it 2. Want to be sure your writing has the right tone, formal or informal, for what you need? Contact The Essay Expert. We 3 gr8 writing! Category:Grammar Writing TipsBy Brenda BernsteinNovember 7, 2010

Saturday, October 19, 2019

Entrepreneurship Essay Example | Topics and Well Written Essays - 1000 words

Entrepreneurship - Essay Example Marketing would get better services from the most competitive companies and improve branding. PESTLE ANALYSIS Political Few political issues affect the progress of the ten in bowling centre being an independent, privately owned company. The political system may only affect the company indirectly with the legislation passed to contain activities by the workers in the facility. Economic The economic activities that affect the prevalence of the business would be the either economic condition of the market that may be due to inflation or condition in the stock market. This may cause the varied patterns in consumption within families that may find difficulty in budgeting for the leisure activities. Social This is considered in the image created in the facility being either a positive presentation in socialization or a developer of vices like alcohol abuse for teenagers. The facility may also be considered a source of social support and physical development as it increases the sport level. Technological This affects the sport industry with advancements included in every sport facility for development and easier completion. Technological factors makes the business more flexible, easier record preservation and analysis in the game progress. It also increases the mood of the business as customers are accorded a dynamic approach in the bowling game. Legal The legal issues affecting the organization are contained in the presentation of the government to regulate the services to the population, premises of operation and the hours of business. Depending on the facilities within the establishment, the legal factors may affect the operation of the business through restrictions in the guidelines to be implemented. Business Plan Businesses are presented with the challenge to predict the market structure and the behaviour of consumer groups. Through the strategic planning and organization of events, the organization can deliver provisions that deliver progress and success to the created policies. New businesses are created based on the culmination of strategies of successful organizations and strategies that have been proved to prevail in the setting. Business plans are presented as formal statements that present the business’ goals and objective that are believed to be achieved within the set time (Crego, Schiffrin & Kauss1995, p9). The statement also presents the measures that the business plans to implement to achieve the objectives within the setting as they desire to progress within their areas of establishment (Berry, 2012). Business plans are developed to be based on the intuition of the organization to issue an account of the directive warranted to deliver increased results and progress within the setting. Without the plan, information on the business objective and strategy may not be outlined for the competitors and predictors to articulate the future performance (Longenecker, 2006, p117). The presentation may also be included to list the m embers of the organization and the background of the growth of the business into the market under consideration. A business plan has been issued as a means of the organization to predict future developments. This aids the firm in achieving the mission listed as the company is presented with measures to focus on the paramount points. The business is capable of allocating resources and adjusting strategies to achieve the desired target within the stipulated period. Most business plans are included in

Friday, October 18, 2019

Europa. Basic Information on the European Union Essay

Europa. Basic Information on the European Union - Essay Example The European Union was formed after the Second World War to promote cooperation on economic grounds amongst the European countries. The idea was that the nations which do business with one another are reliant on each other economically and will consequently avoid clashes and disagreement amongst themselves. In the year 1951, six European nations viz. Belgium, France, Germany, Luxembourg, Italy and Netherlands signed an agreement to unite their industries in the coal and steel sector so that there would not be any difference between them in future. After six years, they made a deal of ‘Treaty of Rome’ by forming the European Economic Community (EEC) with the idea of forming a common single market, the community later came to be recognized as the European Union. The elementary objective of the Treaty of Rome was the formation of a single economic region in Europe based on a universal market. The common market is a phase in the process of international integration which targets to remove all obstructions to intra market trade and plans to merge all the national markets to form a single market which would lead to conditions prevalent in an internal market. The formation of such a market needs liberalisation of business among the Union members and also makes free mobility of certain production factors such as labour, services and necessary capital. It further requires free establishment of business organisations and people in all the regions of the member nations for the purpose of exercising their business and professional activities. (Europa, n.d.). After the Treaty of Rome, the EEC detached all tariffs and duties on the goods which were traded within its territory. However, there were many differences in the requirements of packaging and saf ety measures followed by each Member nation, these disparities in business practices led to problems in selling the same products all over the European Region. The inability to reach the undisputed agreements required to change the scenario prevented the development of the single European market. In the early 1980s, the national economies of the European nations were disjointed, inflexible and very uncompetitive. European Union adopted ‘The Single European Act’ in 1986 under which certain important unanimous decisions could be taken to construct a boundary-less single market by the end of 1992. During this period, the EU formed one common regulation system for all its members and started following the code of joint recognition. In the early years of its formation, the European Union had crossed two major obstacles to the economic incorporation of Europe. They were the formation of custom union where the custom duties were removed, and the development of a general agricu ltural plan which was required for the liberal movement of agricultural products between the members of the European Union

Society of Free Clinic Essay Example | Topics and Well Written Essays - 750 words - 1

Society of Free Clinic - Essay Example Some governments happen to be reluctant in running these projects due to the high costs. They have long delicate processes which cannot be assumed and so the relevant authorities happen to postpone them. This explains the reason as to why many politicians rely on them for promises that would convince the public to vote for them. It is encouraging to experience a government that pays attention in fulfilling these promises. For a government to put up a free clinic to serve citizens in a specific area there is a procedure to follow that guides it in considering the necessary factors. Assessment must be done to the area to find out whether a free clinic will surely be of help to the inhabitants. It is in order to find out whether there could be presence of any other sector providing health services to the people. This helps to find out whether the inhabitants of the targeted area are really uninsured in terms medical facilities. The process also helps to evaluate the possibility of the community supporting the clinic. It is important to find out how well members will appreciate the project and join hands towards supporting it. Their support could be in terms of volunteering time, donations and even funds towards making the clinic run in the most effective way possible (Hall, 2011). These evaluations in terms of the public participation may also help to find out for how long the clinic is able to run and how effective it could be. In the process of putting up the clinic it is good to access additional support from nearby local hospitals. This helps in seeing to it that the delicate services that may require great skills will possibly be taken care of. Finally, the process must involve a research on the best location for the clinic, where it will be effective to those who need it (Starting a Free Clinic, n.d). These clinics have benefits to the members of the society.

Importance of Education Essay Example | Topics and Well Written Essays - 750 words - 1

Importance of Education - Essay Example Through their individual stories, Rodriguez and Rose confess how they manage to relieve themselves of discomfort in learning and struggle forward with passionate heart for studies the moment they came across instructors and academic settings which have altogether brought their mood to relish the learning experience. Both Rose and Rodriguez give account to how education has gradually shaped their immature attitude to adopt scholastic behavior upon deriving inspiration from educators who serve as their key models in the course of establishing the right habit and fascination to study. In the light of understanding â€Å"The Achievement of Desire†, Rodriguez attempts to make central the theme of invoking a comparative perception between his education at school and the degree of parental intervention that he expects to coincide with it. Rodriguez expresses that their family belongs to a working class and it is the state of his original culture and economy as being of Mexican descen t that prevents him at first to study English. However, since he becomes subjected to an interactive classroom environment facilitated by an articulate instructor, he gets accustomed to English as the medium of instruction and further loves reading to the extent that he locks himself away from all external cares at home. Apparently, the more that Rodriguez gets deeply engaged with curricular activities at school, the more that his parents get less involved in constituting his academic foundation despite the fact that he acquires a growing appreciation for the subjects. Because Rodriguez has found an ample sense of fulfillment in books and intellectual discourse in his class with an encouraging teacher, he comes to the realization that the lack of education of his hard-working parents forms a potential ground why whatever he learns at home occurs to have insignificant worth. As a consequence, he ends up with a student character who greatly looks up to the teaching figure of the forma l institution yet feels indifferent in communicating with his mother and his father, feeling embarrassed that they have not reached the same level of education that could have made his parents a non-academic community capable of enhancing his confidence over academic needs. On the other hand, one comprehends Rose in â€Å"I Just Wanna Be Average† as he acknowledges his confusion with the educational process of the vocational track and observes how other students like him are merely taking chances in passing their subjects, knowing that such status merely earns them an opportunity of landing a job with some economy of average value. Rose mentions particular names of batch-mates and faculty staff like Ted Richard, Dave Snyder, Ken Harvey, Brother Slattery, and Brother Clint with brief information in the process of his observation to determine how the system of education works and finds out that it is rather useless to study courses such as mathematics and physical science when students have very low inclination to these areas of learning especially if they cannot seem to designate connection of these subjects to the practical aspect of living. It turns out that unlike Rodriguez, Rose does not hold his parents accountable for the path he takes in education though they seem to have exhibited negligible attention on this matter for Rose admits in the story that they themselves fall short in

Thursday, October 17, 2019

The Audience Assignment Essay Example | Topics and Well Written Essays - 1500 words

The Audience Assignment - Essay Example Every essay has a point to make, and the point is communicated to the potential audience and strives to instil some emotions or thought process into the people who are reading the article; therefore, the writer should bear in mind the people who read the essay so that he can chart out the point in an effective manner. The technique to writing an effective essay is to become one’s own audience at the time of writing the essay. Once the writer starts to write the essay, he should keep reviewing it so that he can know when he is making a mistake or how he should go about writing the essay so that the message is sent across easily and efficiently. Furthermore, he or she must be able to keep checking each and every paragraph of the essay and put himself or herself in another person’s shoes and comprehend from that point of view. If he or she is able to sense clarity within the essay, then the essay should go on; if not, then certain changes need to be made from the point of view of the targeted audience so that they will be able to understand the essay better. Every time that an author sets about to write a piece of persuasive text, the main thing to be kept in mind is who should be persuaded. Every essay is directed towards a particular group of people and aimed towards providing information to a particular aspect of society. If the author of the essay is able to persuade the minds of the targeted audience, then the main objective of the essay has been met. If not, then changes need to be made within the text in order to help the people understand what the essay is actually trying to say. For example, an essay on race cars would be directed at a particular group of people who are fanatics or contain a passion about the dynamics of racing and race cars; other people who have no idea about the same phenomenon will not be able to understand the point of the essay, no matter how hard they try, and will find it boring to read because of lack of understandi ng. Previously, two essays on personal reflection were written by me that were mainly aimed at a particular audience trying to understand the intricacies of writing essays and understanding grammar related to the same. The essay comprised comprehending personal reflection, prewriting strategies, as well as free-writing and focused writing etc, and could not have been understood by a lay man with no interest in writing essays or reading them. The second essay was directed towards an audience that would understand the need of having a child and how I felt when my first daughter was born. Not all types of audiences will be able to understand those emotions; thus, there was a specific type of people that could comprehend what I was trying to say within that essay. Simply speaking, it is important for any author to keep an audience in mind while writing an essay because the audience is the main object towards which the essay is to be delivered to. Every author wants his or her essays to be read by someone, appreciated, as well as criticised, and only a specific audience can do that for the author. The audience needs to be persuaded and made understood that the ideas within the essay written by the author are what he is trying to say and convey to other people with a view for them to inculcate the same within their lives. Furthermore, receiving a response from the audience helps the

Sales Management Research Paper Example | Topics and Well Written Essays - 2250 words

Sales Management - Research Paper Example For the past fourteen year I have been a real estate and sears maintenance agreements sales person. I understand the needs of my consumers, thus providing appropriate products that match their desires. Due to the diversified behaviors of my consumers, I have initiated effective marketing strategies that take into account the language and culture of my clients. During my experience as a sales person, I learned that social, cultural as well as emotional forces are vital especially when consumers are buying a particular product. During my working experience in Memphis, I have realized that consumers are not only influenced by their culture and learning but also their perception and attitude. For example, the real estate that depicts modern designs is highly demanded by younger consumers while old clients are indifferent to the design of the property. In this regard, I take into account the implication of the consumer’s perception on their buying patterns. Additionally, the belief possessed by consumers has an effect on the sales of a particular product. For example, there is a strong belief that Memphis real estate is of good quality. In this way, I am focused on expanding my operations to cover a huge area of Memphis. As a real estate as well as sears maintenance agreements sales person for 14 years, I have a vital responsibility of setting up the marketing goals that include determination of the appropriate marketing mix. For instance, during establishment of operations in new markets, I put in place effective promotional strategies to ensure adequate measures to face off my competitors in the real estate industry. In the same way, as a real estate sales person, I have made myself responsible for estimating the sales and marketing potential of my organization. To comply with this principle and succeed in the Memphis real estate market, my marketing strategies involved setting up monthly and annual goals. In this way, I use all the necessary measures to me et my targets. In addition, I make sales forecast that encompasses estimating the products units that I sell on a monthly basis. In my efforts to set organizational goals that are related to distribution, as a marketer, I emulate market potential and estimation of sales. Major factors that I consider during the making of sales estimation and forecasting include economic conditions, stages of business maturity, regulatory environment and market expectations. In order to be successful in the real estate industry as well as in selling of sears maintenance agreements, I have been very keen in undertaking sales planning. This entails making weekly and monthly goals that guide me in my marketing strategies. One of my strategies that I emulate to match with the principle of sales planning includes leading my sales teams in a way that they met the objectives outlined by a sales plan. Some of the major aspects that I consider during the formulation of a sales plan include product types, sale s quotas and customer requirements (Spiro et al., 2008). Even though I am responsible for making the entire sales plan, I encourage other sales people to make their own plans based on my sales plan. In this way, it is possible for individuals to make their own plans that are compatible with my plans and that are not necessarily followed by other team mates. In my

Wednesday, October 16, 2019

The Audience Assignment Essay Example | Topics and Well Written Essays - 1500 words

The Audience Assignment - Essay Example Every essay has a point to make, and the point is communicated to the potential audience and strives to instil some emotions or thought process into the people who are reading the article; therefore, the writer should bear in mind the people who read the essay so that he can chart out the point in an effective manner. The technique to writing an effective essay is to become one’s own audience at the time of writing the essay. Once the writer starts to write the essay, he should keep reviewing it so that he can know when he is making a mistake or how he should go about writing the essay so that the message is sent across easily and efficiently. Furthermore, he or she must be able to keep checking each and every paragraph of the essay and put himself or herself in another person’s shoes and comprehend from that point of view. If he or she is able to sense clarity within the essay, then the essay should go on; if not, then certain changes need to be made from the point of view of the targeted audience so that they will be able to understand the essay better. Every time that an author sets about to write a piece of persuasive text, the main thing to be kept in mind is who should be persuaded. Every essay is directed towards a particular group of people and aimed towards providing information to a particular aspect of society. If the author of the essay is able to persuade the minds of the targeted audience, then the main objective of the essay has been met. If not, then changes need to be made within the text in order to help the people understand what the essay is actually trying to say. For example, an essay on race cars would be directed at a particular group of people who are fanatics or contain a passion about the dynamics of racing and race cars; other people who have no idea about the same phenomenon will not be able to understand the point of the essay, no matter how hard they try, and will find it boring to read because of lack of understandi ng. Previously, two essays on personal reflection were written by me that were mainly aimed at a particular audience trying to understand the intricacies of writing essays and understanding grammar related to the same. The essay comprised comprehending personal reflection, prewriting strategies, as well as free-writing and focused writing etc, and could not have been understood by a lay man with no interest in writing essays or reading them. The second essay was directed towards an audience that would understand the need of having a child and how I felt when my first daughter was born. Not all types of audiences will be able to understand those emotions; thus, there was a specific type of people that could comprehend what I was trying to say within that essay. Simply speaking, it is important for any author to keep an audience in mind while writing an essay because the audience is the main object towards which the essay is to be delivered to. Every author wants his or her essays to be read by someone, appreciated, as well as criticised, and only a specific audience can do that for the author. The audience needs to be persuaded and made understood that the ideas within the essay written by the author are what he is trying to say and convey to other people with a view for them to inculcate the same within their lives. Furthermore, receiving a response from the audience helps the

Tuesday, October 15, 2019

London Transportation Essay Example for Free

London Transportation Essay London, England has long been regarded as a cosmopolitan metropolis with international appeal at the cutting edge of culture and technology, as well as its ancient and innovative transportation options. London’s location next to a major tributary â€Å"in the middle stretch of the Thames valley† , its basin rim terraced with materials formed from sedimentary sand and clay, has played an integral part in its transportation history(a full geographical representation of the city is shown in Appendix A). It was water-borne trade which allowed it to grow and prosper after the Romans, renowned for their road-building systems, built the city they named Londinium. No longer relying just on watercraft as a lifeline to the rest of the world, London today provides a wealth of sophisticated transportation options to its citizens with the vast entirety of its public motor thoroughfares redesigned after World War II. A modern visitor to London can now board a train or bus, descend underground and take a tube (subway), hop on a light rail or take a ride from one of many express terminals. It has taken decades for London to achieve, and then regain, its status as a great city for transportation, however. The second world war nearly devastated the city. During the following two decades, â€Å"London’s status as the hub of the British Empire† declined along with a reduction in public transport options . By 1986, the Greater London Development Council, which had dealt with issues of reconstruction, was abolished and for the first time in 97 years, â€Å"there was no unified representative government† for the city . London was now forced to address its post-war problems including the challenge of providing additional transportation options for the growing populace and creating a federal transport authority. Today, the United Kingdom has a population of 60,776,238, with the majority of this based in London and Great Britain. The country enjoys a strong economy and low unemployment while the government is focusing on â€Å"the improvement of education, transport, and health services, at a cost in higher taxes and a widening public deficit† . The numerous transitions in London’s transportation are examined here in chronological order beginning with its ancient history, its revival post-war, continuing into the 1960’s, a look back at the era of the 1980’s and finally, an overview of mass, affordable transportation options in today’s London society with a forecast for the future. History The Romans were the first recorded populace to recognize the importance of the Thames River. After their invasion of the area in AD 43, the Romans built a permanent bridge over the river as well as a network of roadways . The course of many of these roads is still the basis of modern thoroughfares today. In the 1st century, Londinium’s port was active with commerce. The River Thames was used by invaders as a waterway to storm the city during Viking times and new streets laid out after the takeover by the Saxons, some of which even used lanes much like we would expect today to subdivide them . The famed London Bridge was rebuilt in the late 12th century and during this time many of the streets were named with monikers still in use today. The Great Fire of 1666 prompted the construction of two new streets to intersect city as well as the widening of many of London’s streets and lane. Six new bridges were added to cross the River Thames between 1750 and 1835 and toll roadways were created to pay for repairs to existing thoroughfares. Hansom cabs were first introduced as another form of transportation in 1834 while the first passenger railway appeared just two years later. Deep water basins were added to the river at this time to reduce congestion from shipping. The Thames Tunnel was opened in 1843 to provide another avenue of transport over the river. Victorian London witnessed a revolution in transportation with the arrival of omnibuses, the extension of the railways for passenger trains to completely traverse the city, trams (first horse-drawn, then electrified by the turn of the century) and tube railways. The first underground railroad was opened in London in 1884. It was the very first of its kind and a model for other metropolitan areas in the ensuring decades. Appendix B contains a map of London’s current underground system with its extensive labyrinth of passageways. The growth of the commuting labor force living in the suburbs prompted the construction of new trunk roads and the expansion of the underground system to accommodate them in the years prior to World War II. Subsequent bombings of the city during the war in the 1940’s would escalate redevelopment of its ancient roadways. World War II In the midst of the second World War in September, 1940, Germany instituted the Blitz, a sustained six-month bombardment of London which killed 20,000 residents. After the bombing ended in May, 1941, London became a â€Å"major centre of wartime production† before Hitler renewed his assault on the city in summer of 1944 resulting in 29,890 Londoners killed and 50,507 injured. Underground rail stations were even used as shelters and the tunnels pressed into use for weapons storage. While the negative effects of these bombings included reduction of the population and significant damage caused throughout parts of the city, the end of the war became the impetus for England to start replanning the layout of London and surrounding towns, roadways and public transport and urge relocation from overpopulated areas to the suburbs (see Appendix C for a map of areas affected by bombing). Without a federal transport authority to draw up plans for redevelopment of roadways, much of the work was undertaken by landowners and commercial developers whose interests it would best serve. Construction of an airport began in 1946. In 1947, the legislature passed the Town and Country Planning Act to redevelop the slums of the East End, which had long been largely ignored since the majority of wealthy citizens resided in the West End. Narrow and impassable roads in the area were replaced for a nearly complete revitalization. After years of austerity in the war, it was with great acclaim that Britain crowned their new queen, Elizabeth II, in 1952. Her coronation ceremony, complete with a drive through London in the ancient Gold State Coach, prompted a renewed interest in horse and carriages. The British Driving Society was formed soon thereafter to honor the ancient sport of driving various horse-drawn vehicles . Royalty used the Long Walk at Windsor to display their horsemanship skills while the general public was confined to the pathways of parks in the West End. While Queen Elizabeth began her reign, the last of the famous London trams was officially retired. The decade of the 50’s was one rife with innovation, however. 1953 saw the opening of the newly completed Heathrow Airport in London. The first commercial air service between London and Moscow was launched in 1957 and the city received its first parking meters in 1958. The initial section of the London-Birmingham Motorway opened in 1959, closing out the decade with a loud roar.